VP of Marketing

About the Job

We are seeking a visionary and handson Vice President of Marketing to develop and execute a comprehensive marketing strategy that aligns with our business goals. The ideal candidate will have a good record of marketing to both B2B and B2B2C audiences with a focus on driving lead generation building brand equity and fostering strategic partnerships. This role requires a blend of strategic thinking and tactical with a customercentric mindset to drive measurable outcomes.

What youll be doing:

• Marketing Leadership

  • Develop a comprehensive marketing vision and distill highlevel strategies into actionable tactical initiatives.

  • Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.

  • Foster a collaborative and highperforming team environment.

  • Lead by example actively engaging in the work and rolling up your sleeves to ensure the successful of marketing initiatives.

• Content Marketing

  • Strengthen the SAFe brand through contentbased marketing and targeted campaigns

  • Develop marketing collateral for SAFe products to support sales teams and partners

• Demand Generation and Lead Management

  • Drive lead generation and conversions through effective B2B and B2B2C marketing strategies.

  • Implement lead nurturing scoring and enrichment processes to ensure highquality leads.

  • Improve lead conversion by implementing robust scoring and allocation mechanisms 

• Channel Management

  • SEO: Optimize website content and structure to improve search engine rankings.

  • Content Marketing: Create and distribute valuable content to attract and engage target audiences.

  • Paid Media/SEM: Manage and optimize paid advertising campaigns to drive traffic and conversions.

  • Social Media: Leverage social media platforms to build brand awareness and engage with our audience.

  • Events: Plan and execute industry and customer events including the SAFe Summit to generate leads and build relationships.

  • Influencers/Community Engagement: Collaborate with industry influencers and engage with the community to enhance brand visibility and credibility.Generating highquality leads improving SEO and website performance improving the ROI of digital campaigns

  • Leading and coordinating marketing campaigns across the three key channels (individuals partners enterprises) and media to ensure mutual reinforcement

• Lead by example actively engaging in the work and rolling up your sleeves to ensure the successful of marketing initiatives.

• Develop and execute partner marketing strategies to create strong relationships and support partner success.

• Performance Measurement & Optimization

  • Demonstrate a clear understanding of key marketing KPIs marketing tech stack and related processes.

  • Utilize data and analytics to improve marketing performance and drive continuous improvement.

• Customer Lifecycle Marketing

  • Demonstrate empathy and understanding of the customer lifecycle ensuring marketing efforts are aligned with customer needs and preferences.

  • Develop and implement customer lifecycle marketing strategies to grow our community of SAFe Professionals and enhance customer engagement and retention.

Qualifications :

A successful candidate will have:

• 10 years of experience in marketing at least 5 of those years in a leadership position with a focus on B2B and B2B2C Marketing.

• Proven success in leadership roles managing and growing marketing teams.

• Experience in SaaStechnology or software industry is a plus.

• Strong strategic thinking and planning skills.

• Excellent communication and interpersonal skills.

• Bachelors degree in Marketing Business Administration or a related field.

• Expertise in using data and analytics to drive decisions and optimize campaigns

• Indepth knowledge of SEO CRO and digital marketing best practices

• Proven track record in driving customer acquisition  international expansion lifecycle marketing and content marketing.

• Experience in planning and executing successful industry event marketing

• Familiarity with Agile marketing practices and promoting an Agile culture

• Ability to establish KPIs track performance and report insights to leadership.

Additional Information :

As part of our recruitment process we are utilizing Culture Index. To proceed with your application please click on the link provided to fill out the survey: https://go.cultureindex/s/5Gl1qSthKY

Where youll be working:  We proudly support a collaborative remote environment for our globally distributed teammates while also using our Boulder office as a resource. #LIRemote

Compensation: 

Scaled Agile is committed to fair and equitable compensation practices. The target salary range for this role is $175000 $200000. Final compensation for this role will be determined by various factors such as a candidates relevant work experience skills and certifications.

All your information will be kept confidential according to EEO guidelines.

SAI is committed to providing opportunities for professional growth. This position is also posted internally. 

Employees of Scaled Agile are also compensated with a competitive benefits package including medical dental vision optional insurance products including identity protection and pet insurance 401K with a match flexible paid time off and company paid sabbatical after six years of service bonus plan and equity options.

Wondering if you should apply

As a company that helps organizations embrace and turn change into opportunity were looking for teammates with diverse experiences who thrive on applying their knowledge in new ways. You dont need to meet every listed qualification to apply. If youre motivated by an iterative approach to growth learning collaboration and relentless improvement we want to hear from you.

Work Differently. Build the Future.