Director Performance Marketing
Director Performance Marketing
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Job Description
Pocketpills is Canadas online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of healthcare professionals technologists customer service working to provide personalized care support and timely medications for our members.Through our easytouse app and website members can fill prescriptions order refills and consult with certified health care professionalswherever and whenever they need. With a presence across multiple provinces in Canadawe are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canadas fastestgrowing health tech companies with more than 500000 members and counting.
At Pocketpillswe prioritize a memberfocused approach and seek passionate individuals who resonate with our core values: People First Celebrate the Why! Be Accountable Act with Honesty and Integrity and Think Big Start Small Move Fast.
Join us in making a meaningful impact in healthtech!
Position:
Were looking for a dynamic and entrepreneurial Director of Performance Marketing to help us build an amazing online pharmacy in Canada. This is a fantastic opportunity for you to tell Canadians about Pocketpills offerings. The candidate should be strategic 100 handson 100. Youll bring expertise in paid ads conversion rate optimization email marketing and search engine optimization. If you have a passion for data and embrace a growth mindset then youre the person were looking for! Youre driven by metrics and can pull insights from program data to craft a growth strategy based on the best key opportunities.
What Youll Do:
Scale the Performance Marketing:
- Define the vision and strategy for Pocketpills performance marketing.
- Develop processes tools and templates to deliver performance marketing efficiently and effectively.
- Collaborate with leadership to set growth and revenue goals.
Campaign Strategy and :
- Develop tailored performance marketing strategies for customer acquisition retention and revenue growth.
- Create and manage paid advertising campaigns across platforms such as Google Ads Meta (Facebook/Instagram) TikTok and LinkedIn.
- Lead email marketing efforts including automation segmentation and performance tracking.
- Deliver CRO audits and recommendations to optimize marketing funnels.
- Implement and manage SEO strategies to boost organic search performance including keyword research onpage optimization and technical SEO improvements.
Analytics Reporting and Optimization:
- Use tools like Google Analytics Facebook Ads Manager and Mixpanel to track campaign performance.
- Present performance reports to leadership showcasing actionable insights and datadriven recommendations.
- Leverage SEO analytics tools (e.g. Google Search Console SEMrush Ahrefs) to monitor and improve organic performance metrics.
- Continuously optimize campaigns for improved ROI and conversion rates.
Qualifications:
- Experience: 10 years in performance marketing with a strong focus on ecommerce and healthcare products.
- Technical Skills: Proficiency in Google Ads Meta Ads Manager TikTok Ads email marketing tools (e.g. Braze) SEO tools (e.g. SEMrush Ahrefs Google Search Console) and analytics platforms (e.g. Google Analytics).
- Strategic Expertise: Proven ability to develop and execute successful performance marketing strategies that drive revenue growth.
- DataDriven: Strong analytical skills with a focus on turning data into actionable insights and ROI improvements.
- CustomerCentric: Excellent communication and relationshipbuilding skills to work with various teams within Pocketpills.
- Familiarity with A/B testing tools like Google Optimize or Optimizely.
- Knowledge of influencer marketing or affiliate marketing strategies.
- Loves to learn and grow. Youve found (and keep looking for) ways to level up your skills in this field whether through formal education gaining professional experience or picking the brains of other marketing professionals.
- Shows an aptitude and willingness to teach and learn from others.
Nice to have but we think you could learn them on the job:
- Experience with Data tools such as Mixpanel Redash Microsoft Clarity and Tableau
- Have previous experience nurturing relationships with new and existing paid ads vendors and affiliate partners.
- Experience running influencer marketing referral marketing (referral loops) or strategic technology partnership initiatives.
- Experience with landing page platforms such as Prismic Unbounce or WordPress.
Benefits:
Join our team and enjoy a benefits package designed to support your health and wellbeing including dental and vision care as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote worklife balance youll receive paid time off including vacation days. Additionally we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!
The annual compensation is based on a number of factors and may vary depending on jobrelated knowledge skills experience and alignment to the market .
Location: Hybrid with regular inperson meetings in the office in Surrey.
Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrierfree and accessible employment practices. Should you require accommodation through any stage of the recruitment process please make them known when contacted and we will work with you to meet your needs.
Required Experience:
Senior IC
Employment Type
Full-Time
