Senior Product Marketing Manager
Senior Product Marketing Manager
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1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AIpowered platform enables teams to navigate complex workflows in realtime driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fastchanging world. Learn how Workato helps businesses of all sizes achieve more at workato.
Why join us
Ultimately Workato believes in fostering a flexible trustoriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with selfcare. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are looking for a Senior Product Marketing Manager to join our product team and have a direct impact on establishing Workato as the leader in Enterprise Orchestration building on our foundation as the #1 integration Platform as a Service (iPaaS).
In this role you will lead the launch of products and programs to drive awareness engagement and usage of Workato. You must possess a blend of business and technical skills have a bigpicture vision and the drive to make that vision a reality with extreme attention to detail. This role will drive a product content strategy to help our prospects and customers understand what is possible with Workatos Enterprise Orchestration platform. We need someone who is an actionoriented leader who can build unique compelling content to enable customers partners and internal teams to better understand and use the product.
You will also be responsible for:
- Launch planning & . Build strong relationships with Product Management to develop a deep understanding of the product roadmap and drive successful GTM launches. Develop comprehensive platform narratives in collaboration with Product and Segment Marketing teams. Effectively translate technical platform aspects into clear and compelling positioning across the organization.
- Technical content creation & evangelism: Serve as the technical subject matter expert on the Workato platform leveraging your knowledge to create product presentations videos whitepapers guides blogs and technical briefs. Evangelize these assets as a thought leader to sell to technical personas.
- Communication of Complex Concepts: Translate detailed and complex technical concepts into clear and compelling narratives for prospects and customers working closely with marketing product and engineering teams to ensure alignment.
- Product positioning & strategy: Connect automation integration orchestration and agentic trends to Workato to build robust product positioning and messaging for key use cases. Act as a bridge between customer insights and internal product strategy.
- Product expert to customers and partners: Evangelize and demonstrate Workato products externally engaging with prospects and customers in meetings webinars and other forums. Serve as a thought leader to articulate Workato differentiators use cases and technology.
- Competitive analysis: Maintain expertise on the market landscape including competitive features and differentiators. Conduct indepth technical competitive research and analysis to produce competitive content for the field.
- Crossteam partnership: Partner with product segment marketing solutions and customer success teams to deliver slide decks tutorials demos videos and technical whitepapers that align with our GTM initiatives.
- Team culture: As a key member of the Product & Segment marketing team youll play a critical role in driving team culture strategy and visibility across the organization.
- Product enablement for Sales/CS: Host product enablement training sessions for customerfacing teams on key capabilities new features product roadmap and competitive differentiatorsensuring the organization is wellinformed and experts at articulating the value of Workatos Enterprise Orchestration platform.
Requirements
- 57 years of technical product marketing experience in roles related to cloud app development infrastructure or IT operations with the ability to quickly learn and compare new technologies for feature parity.
- Preferred background in Technical Product Marketing Professional Services Solutions Engineering Technical Writing or Product Management with a passion for cloud products and integration platforms.
- Expertise preferred in cloud microservices integration automation lowcode/nocode applications and APIs.
- Proven skills in technical marketing including solution customization and product demonstrations with a strong ability to write and create effective technical content (e.g. white papers briefs and test reports) that balances technical accuracy strategic insight and compelling messaging for external audiences.
- Customerfocused storyteller with the creativity and writing skills to communicate technical concepts authentically building materials that resonate with customers and prospects.
- Confident presenter capable of demonstrating products to diverse audiences (internal and external live and recorded).
- Excellent communicator who can manage multiple projects and stakeholders in a dynamic fastpaced environment from concept to .
- Selfmotivated and actionoriented able to work independently.
- Demonstrated proficiency in tools such as Camtasia ScreenFlow or DemoEasel with exceptionally strong written and oral communication skills.
For California applicants the pay for this role begins at $180000 plus benefits perks and equity.
Required Experience:
Manager
Employment Type
Full Time
