Marketing Executive 184407
Marketing Executive 184407
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Role: Marketing Executive
Location: Hybrid 2 days per week at the Fort Dunlop office
Package: Competitive salary Combined pension of up to 12 Health Care and other Flexible benefits
Your career is about more than building a CVits a chance to #Leaveyourmark
Make an impact doing work you can be proud of and contributing to a global mission to enhance safety standards with integrity and help us create a brighter future shaping a world of trust and a safer society for us all.
Role Purpose:
The Marketing Executive will support the Head of Marketing in the creation and of the marketing plans both brand and tactical. Building a deep understanding of key business areas to create product line interest client intimacy and generate future demand. Underpinned by the overall marketing strategy with focused supporting on the business priorities.
Main Duties and Responsibilities:
- Working directly with the Head of Marketing to deliver the activities and campaigns based on their direction
- Integrate into the identified business areas and develop an understanding of their operation and business processes
- Understand lead generation requirements including opportunities conversion rates etc set KPIs and measure
- To create brand and tactical campaigns as appropriate
- Utilise the full marketing mix to maximise opportunities for the Business Units
- Coordinate campaign activity using all appropriate marketing channels measure and report the effectiveness
- Ensuring all campaign activity is briefed internally to engage the sales and operational staff to deliver
- Handson digital experience is required to plan and schedule social media posts build web pages via Drupal and create email campaigns via Pardot
- Working with the sales team on data capture and accuracy
- Creation of appropriate marketing collateral to support the sales and operation teams
- Working with the digital agency to ensure all web content is relevant and up to date social activity SEO PPC and webinars are used as appropriate measured and tracked ongoing
- Ensure the brand is represented correctly both internally and externally at all events. Exhibition and event coordination / management planning through to and followup activity / ROI analysis
- Support the Senior Marketing Manager with marketing intelligence requirements through existing resources; EUBI and marketing assistant
- Create a portfolio of case studies and testimonials
- Supporting with development of new initiatives to grow the pipeline
Experience & Skills Required:
- Solid experience within B2B marketing and lead generation (agency / inhouse)
- Stakeholder engagement skills
- Highly organised flexible and high attention to detail
- Excellent time management and priority setting skills
- Campaign management experience (development and tactical )
- Understanding of marketing automation and Pardot desirable
- Web and CMS experience Drupal desirable
- Salesforce experience desirable in particular use of dashboards and to review leads and conversations to opportunities/wins
- B2B Content marketing experience
- Handson experience across at least two of the following specialisms Email (nurture & prospects) LinkedIn (organic & paid) SEO Paid Search Analytics Events/Webinars
- A knowledge of the Certification and Sustainability markets and services would be an advantage
Qualifications Required:
Marketing degree and or CIM qualification
Whats in it for you
Competitive salary
25 days holiday 8 bank holidays with the option to buy or sell 5 holidays plus an option to carry over 5 days
Combined pension contributions of up to 12
Share in Success company bonus scheme We recognise that overall business success is due to the contribution made by every employee
Annual Salary review
Flexible benefits scheme to suit what is important to you including Life Cover Private health care Dental Care GymFlex Techscheme Enhanced Maternity/Paternity policy Give as You Earn scheme & Travel Insurance
Health and Wellbeing Support through; Mental Health First aiders Employee Assistance programme & Smart Health services
Working for an Industry leading global Inspection company certified as a UK Top Employer
Employment Type
Full-Time
