Marketing Operations Associate
Marketing Operations Associate
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1-3years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Us
Yocket is the largest and most active online platform for international education helping study abroad aspirants connect with top universities worldwide. Since 2015 we have assisted overstudents in achieving their higher education dreams.
With Yocket Finance we aim to simplify study abroad financing by providing students with seamless access to education loans scholarships and financial planning resources. Our goal is to empower students with the financial tools they need to make their global education journey stressfree.
Join us in revolutionizing study abroad financing and making international education more accessible!
Job Summary
As a Marketing & Ops Associate Yocket Finance you will play a key role in driving awareness and engagement for our financial products. Your responsibilities will include content creation campaign market research social media management and funnel optimization. This role requires a mix of creativity datadriven decisionmaking and strong skills to drive lead generation and conversions for Yocket Finance.
Key Responsibilities
Content Production: Ideate create and coordinate engaging content for social media emails blogs and marketing collaterals to educate students on study abroad financing options.
Campaign Strategy & : Assist in planning tracking and optimizing digital marketing campaigns to boost awareness and lead generation for Yocket Finance.
Market Research: Analyze market trends competitor strategies and student financing needs to refine marketing initiatives.
Social Media & Community Engagement: Manage and grow our social media channels drive interactive campaigns and foster engagement through communitydriven content.
Funnel Management: Identify and fix leakages in the lead conversion funnel experiment with new approaches and optimize performance through data insights.
Product & Sales Alignment: Work closely with the product and sales teams to ensure marketing efforts effectively support loan application growth.
Requirements
12 years of marketing experience preferably in fintech edtech or a related field.
Strong understanding of digital marketing content creation and campaign management.
Experience with Google & Facebook Ads SEM campaigns (Good to have).
Familiarity with marketing tools such as WebEngage WhatsApp Campaigns and inbound channels.
Strong analytical and problemsolving skills.
Excellent written and verbal communication skills.
Ability to multitask and manage projects efficiently.
Benefits
Employment Type
Full Time
