Sr Manager On Premise Marketing

LIVING THE RED BULL ON PREMISE CULTURE

Embrace and embody the Red Bull On Premise culture.

Be an active ambassador for the Red Bull brand in front of the team and the internal and external On Premise Network.

Monitor image standards for alignment with the premium brand values of Red Bull.

Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand.

STRATEGIC PLANNING & LEADERSHIP OF ON PREMISE MARKETING

Shape the strategic direction of the On Premise marketing efforts and influence the strategic direction of the Marketing efforts as a member of both the On Premise and Marketing Leadership teams within the region.

Translate national and regional insights into new actions activities programs and strategies that can be implemented across the On Premise & Marketing mix.

Provide insights guidance support and coaching to internal and external On Premise teams and partners including Musketeers RAMs Distributors Sales Reps and Brand Managers in the implementation of strategic initiatives tools and concepts to drive On Premise success.

Lead the allocation of POS tools monitor their correct placement and solve for custom POS / trade needs.

CONSUMER MARKETING

Develop new initiatives and translate national and regional campaigns into the On Premise channel across all five key occasions resulting in highly impactful initiatives designed to win consumers build consumption habits and strengthen the Red Bull brand.

Ensure knowledge and highquality implementation of the right product offer product experience and trial lead consumer activation programs driving engagement and volume uplift in the On Premise.

Support the national Sr. On Premise Event Manager to ideate create and activate consumerfacing Red Bull events that highlight the intersection of the brand and the product.

Collaborate closely with marketing teams (Brand Culture Sports Red Bull Media Network) to deliver plans that cutthrough solve for consumer needs and are amplified appropriately with the full marketing mix.

INDUSTRY MARKETING

Develop only Red Bull can do initiatives / concepts that increase share of mind and brand love with industry stakeholders including: venue (bar) staff decision makers owners and influencers resulting in increased sales.

Create strategic performancedriving concepts that engage the industry resulting in higher share of mind and overall sales in accounts and at events.

Enable the field sales team to support / deliver against these initiatives through strong processes guidance and tools.

Support the national Sr. On Premise Event Manager to ideate create and activate industryfacing Red Bull events that highlight the intersection of the brand and the product.

TRADE MARKETING

Lead the creation management and allocation of the POS portfolio.

Develop activation plans & toolkits for selected key customers to drive distribution & volume by ensuring we Look Like #1 & Win vs Competitions in the On Premise Channel.

Represent On Premise Marketing in customerfacing meetings.

FESTIVALS & 3RD PARTY EVENTS

Support the regional event & festival strategy identify must win festivals and events and partner with the national On Premise team on approach for each.

Lead the 360 cross functional market planning & around key Festivals & Third Party Events with support from the regional marketing media and sales teams in alignment with the Festival & 3rd Party Event Team

Partner with the regional On Premise Event Manager to ensure the effective of marketing activities and POS activations across Festivals & Third Party Events maintaining the national strategy and quality control.

Provide support to the On Premise Event Manager(s) in the leadership & of 360 campaigns across the region.

Evaluate and assess the performance of the On Premise Event Managers providing feedback and coaching points to the national Festival & Events team to ensure successful of programs and events.

Identify opportunities for improvement and implement strategies to increase the impact and ROI of events.

LEADING AN EFFECTIVE TEAM

Manage train and mentor direct report(s) setting clear performance expectations and goals.

Develop a strong network within the company and actively share knowledge best practices and information with other teams and departments.

Provide regular and constructive feedback to team members to ensure quality performance and alignment with Red Bull values.

Foster a positive culture by focusing on individual strengthsbased development and creating a culture that rewards effort and following Red Bulls values.

Identify and train employees for succession opportunities and provide direct and productive feedback to help maintain quality performance.

Provide strategic leadership and decision making power as a member of the On Premise and Marketing Leadership team within the region.

Qualifications :

5 years of experience in Marketing with a focus on On Premise consumers and industry stakeholders

Proven ability to analyze market trends make strategic decisions inspire concepts / plans and deliver successful executions

Experience leading complex / crossfunctional project teams

Experience managing large budgets mitigating risk and identifying efficiencies

Firm grasp on marketing communications / storytelling digital & social content and traditional / nontraditional brand marketing strategies

Experience managing people and teams

Must have a valid U.S. drivers license

Bachelors degree preferred or equivalent work experience

Must be fluent in English additional language skills an advantage

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115280 to $179920 cash incentives. Range may differ for NYC & SFO Bay Area work locations.

Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Fulltime