Associate Director Marketing Brand Lead - ALS
Associate Director Marketing Brand Lead - ALS
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Job Description
About This Role
ALS (Amyotrophic Lateral Sclerosis) is a rare fatal neurodegenerative disease characterized by the progressive loss of motor neurons in the brain and spinal cord. The onset of ALS is usually between the ages of 40 to 70 years with the average age at diagnosis being 55 years. Unfortunately the typical life expectancy following diagnosis is only 3 to 5 years.
The Associate Director Marketing Brand Lead ALS will play a critical role and be a visible leader within the Rare Disease Marketing Team and the broader US Organization. You will be responsible continuing the launch momentum in the US and establishing a strategic direction through analysis of insights and building and executing a strong tactical plan. In addition you will be tasked with engaging and supporting other geographies imparting key learning to accelerate exUS launches.
What Youll Do
- Develop and execute the US commercial strategy working closely with medical and global teams
- Lead and implementation of tactical plan including disease state education campaign genetic testing media and patient and HCP educational materials
- Lead the resolution of highly complex or unusual business problems by applying advanced critical thinking (e.g. patient finding activities)
- Manage OPEX and full brand spend with a focus on maximizing contributions
- Work closely with Rare Disease Medical team to align strategy and ensure coordinated field efforts
- Lead annual ICP and AOP process for the brand
- Utilize customer and marketplace insights to identify develop and recommend initiatives that advance the brand
- Collaborate with Market Access and Reimbursement teams to accelerate time to therapy and improve the patient journey
- Partner with Corporate Affairs to capture and highlight patient stories and testimonials for internal and external use
- Build relationships with Key Medical Experts and ALS Advocacy organizations advancing Biogens reputation in the neuromuscular space
- Strong ability to negotiate in promotional review committees
Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator a proven marketing leader with the ability to work in a rollup your sleeves culture and a selfstarter who functions well both independently and within a team. You have successfully mastered influencing and leading across the matrix to build credibility and strong partnerships with internal and external stakeholders. You leverage your strategic thinking and problemsolving skills to deliver results.
*This role is Hybrid based out of Cambridge MA and requires 3 days a week onsite
Qualifications :
7 pharma or biotech commercial experience; minimum 5 years of marketing with at least 2 years within the US market
Demonstrated ability to perform in fastpaced environments and influence without authority
Strong digital marketing experience
Field sales or reimbursement experience a plus
Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver executive presentations
Ability to rapidly identify key priorities align strategic and tactical plans and motivate crossfunctional teams
Preferred Skills
Rare Disease experience
Strong knowledge of the OPDP and US promotional environment
Additional Information :
The base salary range for this position is $161000$222000. Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and longterm incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social wellbeing; including but not limited to:
Medical Dental Vision & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short and LongTerm Disability insurance
A minimum of 15 days of paid vacation and an additional endofyear shutdown time off (Dec 26Dec 31
Up to 12 company paid holidays 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10000 per calendar year
Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
