Demand Generation Sr Manager
Demand Generation Sr Manager
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Job Description
Were a profitable scaled SaaS company with 1700 employees worldwide expanding our demand generation function. This is a rare opportunity to shape and scale a growing function in a traditionally salesled organizationnow with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.
As a Sr. Manager/Director of Demand Generation youll be responsible for driving pipeline growth across multiple channels with some junior and cross functional support. This is a blend of strategy and helping drive our growth roadmap but also step in as a senior IC when needed.
Key Responsibilities
Demand Generation Strategy &
- Stand up and execute multichannel demand generation strategies to accelerate pipeline growth across paid media ABM gifting events and content syndication.
- Partner with Sales Marketing Ops and RevOps to optimize the marketingtosales handoff ensuring seamless lead routing and improved conversion rates.
- Work with Product Marketing and Content to align campaigns with key messaging ICP segments and buyer journeys.
- Support global expansion efforts tailoring demand generation strategies for regional markets.
- Lead campaign planning and ensuring consistency in messaging and performance tracking across channels.
Channel Collaboration &
- Work closely with channel managers (e.g. paid media events ABM and outbound) to ensure demand gen programs are aligned and optimized.
- While not a dedicated channel owner be prepared to step in executionally as a senior IC providing guidance or handson support where needed.
- Partner with ABM teams to execute 1:1 and 1:few campaigns using LinkedIn gifting and executive events to engage target accounts.
- Collaborate with the events team to ensure virtual and inperson events drive meaningful pipeline and engagement.
- Experiment with new channels and tactics continuously testing ways to expand pipeline beyond traditional demand gen levers.
Performance Optimization & Attribution
- Partner with Marketing Ops and RevOps to refine lead scoring attribution modeling and fullfunnel reporting.
- Improve visibility into demand gen performance ensuring clear tracking of pipeline influence and revenue impact.
- Support incrementality testing across paid and organic channels to optimize demand gen efficiency.
- Develop dashboards and insights to inform marketing leadership on demand generation effectiveness.
Collaboration & Stakeholder Management
- Act as a bridge between marketing and sales ensuring alignment on MQL definitions lead routing and followup SLAs.
- Partner with Marketing Ops RevOps and BI teams to ensure datadriven decisionmaking.
- Work with executive stakeholders providing insights and recommendations on demand generation strategy.
Qualifications :
- 7 years of experience in demand generation growth marketing or revenue marketing within B2B SaaS.
- Proven ability to build and scale demand generation programs that drive measurable pipeline growth.
- Experience working across multiple demand gen channels including paid media ABM gifting events outbound and content syndication.
- Strong analytical skills with experience in attribution modeling lead scoring and marketing automation tools (HubSpot Marketo Pardot or similar).
- Familiarity with CRM BI tools and marketing analytics platforms.
- Preferred Background in enterprise B2B SaaS and an interest in ESG initiatives.
Additional Information :
Why Join Us
- Profitable wellbacked company with leadership committed to scaling demand gen the right way.
- Strong investment and support from a commercially minded leadership team.
- Opportunity to refine and expand an existing demand generation function at scale.
- Impactdriven role with autonomy to define success in enterprise growth.
Beginning: ASAP
Full time position (Permanent after probation)
Location: London
In return for your expertise we offer:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development
- Sustainability events and community involvement
- Peer recognition program
- Employeeled resource groups
- Cycle to work scheme
- Remote work from abroad policy
- Hybrid work organization (from the office or from home)
- Pension contributions and optional private health coverage
- Internet and electricity bill allowance
- Life Insurance
- Subsidised travel in London
- Community service day when volunteering
Our hiring team looks forward to reviewing your CV in English with a guaranteed response to every application. A new job with purpose awaits you!
Dont fit all the criteria but still think youd be a good candidate Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. Were interested in hiring from a diverse and skilled talent pool regardless of professional and educational background.
Can the hiring process be adjusted to suit my needs Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people people with longterm health conditions and neurodiverse candidates. If you need any adjustments including the provision of interview questions please let the hiring team know.
Our teams strength comes from everyones uniqueness and is founded upon mutual respect. EcoVadis commits to equity inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color national or ethnic origin ancestry citizenship religion beliefs age sex gender identity sexual orientation neurodiversity disability parental status or any other protected characteristic that makes you unique. In your application we encourage you to remove personal information such as: photographs marital status number of children religion gender residential postal code university graduation date past medical or parental leave(s) taken nationality (instead please state if you are legally eligible to work in the job region/country) university name (instead please state any degrees obtained and the study major).
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
