Director of Sales and Marketing
Director of Sales and Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Sales and Marketing Director is responsible for driving business sales growth increasing market share and building longterm customer relationships. This senior leadership position combines strategic thinking team leadership and handson .
Roles responsibilities and key functions:
- Develop and implement comprehensive sales and marketing strategies aligned with Edifys vision and objectives.
- Oversee and manage the performance development and alignment of marketing sales and customer relations representatives fostering a collaborative resultsoriented culture.
- Identify market trends opportunities and threats within the software consulting industry.
- Lead market research to understand customer needs and define target markets.
- Collaborate with senior management to shape and implement overall business strategies.
- Lead the recruitment hiring and provision of appropriate training for the development of staff under their supervision.
- Supervise the sales team set goals provide mentorship and ensure achievement of targets.
- Develop and execute sales plans including B2B sales pipelines key account management and customer acquisition.
- Build and nurture relationships with Edifys ideal customer profile identifying and closing highvalue opportunities.
- Negotiate contracts and pricing with clients to ensure profitable outcomes.
- Determine pricing strategy in collaboration with other departments.
- Monitor and report on sales performance metrics identifying areas for improvement.
- Manage and nurture referral relationships and sales commissions.
- Develop a comprehensive marketing strategy including brand management market research refining the value proposition and implementing effective marketing campaigns.
- Build and manage the team defining roles responsibilities and structure.
- Collaborate with the technical team to position the companys services and solutions compellingly.
- Lead the development of marketing materials including case studies whitepapers and presentations.
- Manage relationships with external agencies for website development content creation and advertising.
- Monitor and report on marketing performance metrics.
- Support senior management efforts to position Edify as a thought leader in the custom software development industry within the EdTech space.
- Develop and implement dynamic pricing strategies to optimize revenue adapt to market conditions and enhance competitive positioning.
- Work closely with clients to understand their challenges and align solutions that meet their business needs.
- Implement strategies to improve customer engagement.
- Drive customer satisfaction through effective account management and customer service.
- Implement strategies to improve customer retention and encourage recurring business.
- Provide mentorship training and guidance to maximize individual and team potential.
- Foster a collaborative work environment between sales marketing and service teams.
- Drive training programs to enhance the sales and marketing skills of the team.
- Lead recruitment hiring and the provision of appropriate training for the development of sales marketing and customer relations staff.
- Oversee the sales and marketing budget ensuring costeffective strategies.
- Track ROI on marketing campaigns and adjust strategies as needed to improve returns.
- Manage financial forecasting related to sales revenue and marketing expenses.
- Stay uptodate on trends and innovations in software consulting incorporating them into sales and marketing strategies.
- Use CRM systems marketing automation tools and data analytics platforms to improve decisionmaking and reporting.
- Leverage emerging technologies to drive sales and marketing processes in innovative ways.
Qualifications :
- A minimum of 7 years of experience in sales and marketing within the software IT or consulting industries.
- Experience managing highperformance sales and marketing teams.
- Experience in B2B sales and marketing particularly in selling complex software solutions or services.
- Previous experience in the EdTech sector is a plus.
Other skills:
- Strong leadership and people management skills.
- Excellent communication negotiation and presentation skills.
- Analytical mindset with the ability to use data in decisionmaking.
- Knowledge of digital marketing SEO/SEM social media and marketing automation tools.
- Proficiency in CRM software (e.g. HubSpot) and project management tools such as ClickUp.
- Ability to work collaboratively across departments and build strong relationships with internal and external stakeholders.
Education: Bachelors degree in Business Administration Marketing or related fields. An MBA or equivalent degree is considered desirable.
Language: Technical and conversational English at a C1 level according to the Common European Framework of Reference for Languages (CEFR).
Additional Information :
Benefits:
- 100 work remote from any part in Costa Rica.
- Digital Nomad.
- Monthly Internet connectivity allowance.
- Private health insurance for employees 90/10 50 for beneficiaries (spouse and children).
- International Health Insurance.
- Marriage leave.
- Bereavement leave.
- Sick days.
- Ergonomic equipment.
- Educational assistance (courses certifications books).
- Life insurance for employees.
- $800 referral bonus.
- Personal support through our wellness department.
- Dental insurance.
- Optical insurance.
- Snacks and beverages if you want to work at the office.
- Free Parking.
- Meal allowance if you want to work at the office.
- Flex time
- Our Career Development Manager ensures ongoing tailored support for each employees growth and career progression.
Edify is proud to be an equalopportunity employer committed to diversity and inclusion. We encourage all candidates to apply regardless of their sex gender identity sexual orientation race color religion national identity disability age medical condition pregnancy marital status family status or any other characteristic protected by law.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
