Marketing Operations Manager - SaaS B2B fmd

OUR MISSION AT PLANCRAFT

Digitizing contractor companies We love it.

We are plancraft and we are passionate about revolutionizing the craft & construction industry with our straightforward software. Our vision is nothing less than to become Europes number one contractor operating system. With the backing of Europes top investors we provide a leading SaaS solution that simplifies the management and operations in crafts businesses. On our mission we are always guided by our values: being #stoked about what we do achieving things #together as a team and being #downttoearth.

YOUR MISSION AT PLANCRAFT

Do you have lots of ideas and drive Its a match! You will be challenged every day to contribute your cleverness. Your personal development is just as important to us as our KPIs. Your spirit is to fuel a steep learning curve surpass yourself and be part of something that makes a difference for hardworking people Then youve come to the right place we need you and your mindset. As the Marketing Operations Manager at plancraft you play a crucial role in scaling the company to become the #1 craftsmen software in Europe. Your key challenges will include:

1. Enhancing our marketing operations to drive growth and efficiency.
2. Implementing and managing marketing automation tools and processes.
3. Utilizing data to drive marketing strategies and decisions.

Key Responsibilities:

Marketing Technology and Automation:

• Oversee and optimize the marketing technology stack to enhance operational efficiency.
• Implement and manage marketing automation tools.
• Ensure seamless integration of marketing systems and tools.

DataDriven Marketing:

• Utilize data analytics to drive marketing strategies and decisions.
• Monitor and analyze key performance indicators (KPIs) to inform strategic decisions.
• Generate comprehensive reports and summaries for management providing actionable insights.

Attribution and Performance Marketing:

• Develop and implement a robust attribution setup to accurately measure and evaluate marketing effectiveness across channels.
• Collaborate with performance marketing teams to optimize campaigns and maximize ROI.
• Leverage attribution models to allocate budgets effectively and improve channel performance.
• Stay updated on industry trends and best practices in attribution and performance marketing.

Lead Management:

• Align marketing initiatives with sales objectives to improve lead quality and conversion rates.

Salary: The salary for this position is between 50000 and 65000 per year depending on your experience.

YOUR PROFILE

Are you a Match

• At least 3 years of experience in marketing operations preferably within a fastpaced startup environment.
• Proven track record in managing marketing technology and automation tools.
• Strong analytical skills and a datadriven mindset.
• Strong expertise in setting up and managing attribution models to evaluate marketing performance effectively.
• Handson experience in performance marketing with a deep understanding of campaign optimization and ROI analysis.
• Excellent communication and collaboration skills.
• German (C1 II English (B2
• Entrepreneurial mindset with the ability to adapt quickly and drive significant results.

Performance Expectations:

We embrace transparency hence trying our very best to communicate expectations early on:

• Support the entry into new markets ensuring the organization is prepared and positioned for success.
• Drive the successful implementation of initiatives and roadmaps.
• Foster a growth mindset and handson culture across the organization.
• Enable operational excellence and remove barriers to efficiency.
• Represent our values and culture.

WHY PLANCRAFT

Join us not only for a job but for a mission!

• Our Team: We are a team of passionate committed individuals who are determined to realize our vision.
• Influenc e: Take direct responsibility and have a say in a flathierarchy company.
• Dynamics: Experience the agility of a startup in its early days learn continuously and build tomorrows craftsman software today.
• Growth: We foster a culture of direct feedback continually exchanging knowledge and using todays lessons to shape tomorrows success.
• TopTier Technology: Utilize the latest Apple devices provided to keep you at the forefront of technology.
• Location: Our central office is located in Hamburgs vibrant Schanze district.
• Holidays: Your wellbeing is important to us. Thats why we offer you 30 vacation days plus December 24th as an additional day off every year.
• Entrepreneurial Spirit: We believe in fostering entrepreneurial spirit
• Benefits: Enjoy perks like memberships to Urban Sports Club benefits from Deutschland Card topnotch coffee refreshing beers other beverages and regular team events
• Relocation bonus: We provide financial support for your move to Hamburg to join our team.
• International environment: Our team comes from all over the world which is why we communicate internally in English.

WE WANT YOU!