drjobs Digital Marketing Specialist

Digital Marketing Specialist

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1 Vacancy
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Job Location drjobs

Rochester - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Title: Digital Marketing Specialist
Supervisor Title: Manager Digital Marketing

GENERAL PURPOSE
Supports the digital marketing team with various programs including Search Engine Optimization (SEO) Search Engine Marketing (SEM) Conversion Rate Optimization (CRO) content marketing data analytics etc.

Specific Responsibilities
Duties are listed based on the estimated % of time. Other responsibilities may be assigned.

Responsibilities:

  • Coordinates the creation and publishing of digital content.
  • Coordinates the QA process for creating and updating web properties.
  • Monitors the site for errors related to web architecture SEO accessibility etc.
  • Develops and generates weekly and monthly reporting for all major organic search metrics goal tracking and online lead generation activities to ensure ROI and search marketing goals are met.
  • Collaborates with designers writers and developers to coordinate and perform website optimization through design content structure and site architecture recommendations.
  • Other duties and projects as assigned.

Live the Company Values:

  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in products and services and continually improve processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.

Employment Type

Full Time

Company Industry

About Company

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