This position responsible for overseeing the regional Marketing and Loyalty strategy for Thailand and Southeast Asia encompassing brand marketing brand management guest quality and loyalty operations. The role is responsible for driving operational excellence and performance of Brand Loyalty and Guest Experience
KPIs for the region.
Brand Marketing:
- Ensure a comprehensive understanding of the Groups brands standards and DNA preserving brand integrity in all communications and identity elements.
- Serve as the custodian for all associated brand elements including communications products and services focusing on driving brand compliance among hotels.
- Implement brand initiatives and programs in collaboration with the Hub Marketing team.
- Assist hotels in planning and managing hotel photo and video shoots and the approval process.
- Enhance the knowledge base of field marketing specialists through training and coaching.
- Support the opening of new hotels ensuring adherence to brand guidelines
- Regional support for LQA and BARE brand audits.Loyalty
Loyalty
- Develop execute and analyze offers and promotional activities for ALL and Accor Plus.
- Define and communicate attractive offers and events to members (Stay Drive recruitment of members through hotel and digital recruitment channels.
- Drive Loyalty KPIs for the destination and country member base.
Guest Experience
- Support Operations teams in driving regional performance of all Guest Quality metrics including RPS/NPS.
- Monitor and drive use of systems and tools including I Auditor ACDC Pulse.
Qualifications :
- Bachelors degree in advertising Marketing or Communications or related field
- Minimum of 3 5 years experience in a Marketing role.
- Advertising or Marketing Agency experience will be advantageous.
- Balancing the diverse needs and priorities of different hotels and stakeholders within the SEA region.
- Drive marketing Loyalty and Guest quality KPIs across a growing portfolio of
hotels and brands. - Strong people management skills and experience.
- Excellent communication and presentation skills in Thai and English languages.
- Results oriented mindset.
- Ability to work independently and as part of a team.
Additional Information :
- This position can be based in Bangkok
- Develop your talent through Accors learning programs.
- Opportunity to grow within your property and across the world!
- Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental Social and Governance (ESG) activities.
Remote Work :
No
Employment Type :
Fulltime