Content Marketer
Content Marketer
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Salary Not Disclosed
1 Vacancy
Job Description
About the Role:
We are seeking a talented and creative Content Generator (Mgr Content Strategy & Creation) to join our growing marketing team. The ideal candidate will have a strong understanding of the precision health / omicsenabled tech industry and a passion for crafting compelling and informative content that resonates with our target audience of B2B professionals. In this role you will be responsible for creating highquality engaging and informative content across various channels.
Responsibilities:
Content Creation:
- Develop highquality engaging and informative content across various formats in conjunction with key stakeholders (e.g. Comms Strategist Head of Marketing Product Marketing Sales Enablement Brand Director Growth Marketing) including
- Blog posts: Researching and writing insightful articles on industry trends company news product features and thought leadership topics.
- Press Releases
- Website copy: Crafting compelling website content including landing pages product descriptions and about us pages.
- Social media posts: Developing engaging content for social media platforms (e.g. LinkedIn Twitter Bluesky) to increase brand awareness and drive traffic.
- White papers/eBooks: Creating indepth researchbased content for lead generation and thought leadership.
- Email marketing campaigns: Writing compelling email copy for various marketing campaigns including newsletters and promotional emails.
- Presentations: Developing highquality presentations for internal and external audiences.
- Case Studies
- Video Scripts
- Identify and develop compelling fitforaudience narratives and storylines that effectively communicate the companys value proposition and differentiate us from the competition.
- Ensure all content is accurate wellwritten and optimized for search engines (SEO).
- Collaborate with the design team to create visually appealing and engaging content.
- Develop highquality engaging and informative content across various formats in conjunction with key stakeholders (e.g. Comms Strategist Head of Marketing Product Marketing Sales Enablement Brand Director Growth Marketing) including
Content Strategy:
- Contribute to the development and of the overall content strategy.
- Identify content gaps and opportunities to improve content performance.
- Liaise with team members to understand and monitor content performance metrics (e.g. website traffic engagement leads) and make datadriven recommendations for content improvement.
- Stay uptodate on industry best practices and emerging content marketing trends.
Responsibilities:
- Conduct thorough research with partners and stakeholders across the organization; gather relevant information to support content creation.
- Write clear concise and engaging content that resonates with the target audience.
- Ensure all content is accurate informative and free of errors.
- Collaborate with Brand Director to create visually appealing content.
- Track and analyze content performance metrics and make datadriven adjustments.
- Stay uptodate on industry trends and best practices in content marketing.
- Contribute to brainstorming sessions and content strategy development.
Qualifications :
Qualifications:
Bachelors degree in English Journalism Marketing Communications or a related field plus:
- Proficiency in fundamental concepts of human genetics and genomics; familiarity with applications of genetic and genomic data in the healthcare diagnostics and/or pharmaceutical industries
- OR: Bachelors degree in Biology Genetics Biomedical Sciences Cell Biology or a related field
- 3 years of experience in content creation or a related field.
- Proven ability to write highquality engaging and informative content.
- Excellent research writing and editing skills.
- Strong understanding of SEO principles and best practices and application to content creation.
- Experience with content management systems (CMS).
- Ability to prioritize and manage content requests from crossfunctional teams
- Proficiency in using social media platforms with emphasis on LinkedIn & Twitter (Bluesky is a plus).
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
- Portfolio of published work (e.g. blog posts articles website copy).
Bonus Points:
- Experience in the healthcare technology industry.
- Experience with content marketing automation tools (Hubspot).
- Knowledge of graphic design principles.
- Experience with video content creation.
- Experience with B2B content strategy or Demand Writing (e.g. Forrester Model)
Additional Information :
Headquartered in Mountain View California with over 220 team members across the United States and Europe DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone and trusted by hundreds of the worlds biomedical leaders the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs. If you are interested in joining our team please apply today!
DNAnexus will provide the necessary support to enable the ideal candidate to work remotely within the Czech Republic.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
