Senior Marketing Manager - Ireland
Senior Marketing Manager - Ireland
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Job Description
Role: Senior Marketing Manager
Location: Dublin
Were looking for a Senior Marketing Manager to take ownership of our customer acquisition strategy in the Republic of Ireland. This is an exciting opportunity to shape our marketing approach ensuring Gousto scales rapidly to become Irelands most loved way to eat dinner.
Reporting to the Head of Acquisition you will own channel investment plans oversee our marketing calendar and collaborate closely with teams across brand PR insights trading and technology. You will also drive acquisition performance and forecasting ensuring a datadriven approach to decisionmaking.
As part of this role youll be expected to travel to London approximately once per month for a couple of days at a time.
Core Competencies:
- Defining and delivering the marketing strategy for ROI to drive new customer growth
- Owning the ROI acquisition forecast ensuring clear reporting and performance tracking across signups CPA and customer lifetime value
- Leading gotomarket planning and ensuring seamless collaboration between insights brand PR acquisition and tech teams
- Managing channel investment plans to optimise marketing spend and drive sustainable growth
- Executing tests into new acquisition channels identifying highperforming opportunities
- Championing the needs and preferences of Irish consumers leveraging insights and competitor research to refine our proposition
- Partnering with central marketing and brand teams to align on acquisition efforts and brand positioning
- Driving collaboration with the ROI trading team to ensure synergy between marketing and commercial performance
- Working closely with tech teams to enable marketing performance through testing plans technical enhancements and site optimisation
- Sharing best practices and learnings across teams to continuously improve marketing effectiveness
Who You Are:
- Experience in a leadership role in a rapidly scaling business or new market launch
- A strong background in directtoconsumer (D2C) marketing preferably in eCommerce
- Proven success in developing and executing multichannel marketing strategies
- A deep understanding of the Irish market and consumer behaviour
- Experience managing marketing budgets of 1m
- A datadriven mindset with expertise in acquisition forecasting and performance analysis
- Ability to build and maintain strong relationships with crossfunctional teams
- A strategic resultsoriented approach with a passion for innovation and problemsolving
- Experience working in a fastpaced highgrowth environment
Additional Information :
Equal Opportunities
Whether its creating diversity in our recipes or building new teams we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and were looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box We recommend applying anyway so that we can review your profile . And if youre in a job share why not just apply as a pair.
For our roles outside of Operations most of our people spend 1 or 2 days in our offices every week combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work and if you require additional flexibility please talk to us about it.
If you have a disability that youre worried will affect you during the interview process please let us know and we will do our best to help you feel comfortable.
Wed love it if you could submit your application online. If you require an alternative method of applying please let us know.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
