Account Based Marketing Specialist
Account Based Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
IFS is seeking an AccountBased Marketing (ABM) Specialist to join our dynamic North American marketing team. This role will work closely with our sales teams field marketers and the wider global marketing team to develop and execute strategic ABM campaigns that drive pipeline growth and revenue from highpriority accounts. The ideal candidate is a handson marketer who thrives in a fastpaced environment can manage multiple projects simultaneously and is proactive in shaping and refining ABM strategies to maximize impact.
- Leverage the existing IFS ABM framework to build a strategy refine and execute accountbased marketing plans for targeted accounts in North America ensuring alignment with regional sales objectives.
- Work closely with sales teams and regional field marketers to develop and execute highly personalized and scalable ABM programs that drive engagement pipeline acceleration and revenue growth.
- Partner with Product Marketing and Industry Marketing to research key industry trends refine persona messaging and develop relevant content that supports ABM initiatives.
- Support and execute ABM strategies for select highvalue accounts working directly with account owners to drive tailored marketing campaigns and report on success metrics.
- Utilize online marketing platforms personalized content and multichannel campaigns (email digital advertising social events direct mail etc.) to engage and foster key accounts.
- Research and implement cuttingedge ABM tactics to stay ahead of our competition fostering creative ideas that will drive unique and impactful account engagement.
- Monitor and measure campaign effectiveness tracking key metrics such as marketinginfluenced revenue engagement rates and sales pipeline impact. Provide reporting and insights to stakeholders to optimize future ABM initiatives.
- Continuously test learn and apply innovative ABM approaches to enhance program performance and contribute to the evolution of IFSs overall ABM strategy.
Qualifications :
- 3 years of working in B2B marketing preferably in the software industry.
- 2 years of accountbased marketing work including execution of targeted ABM campaigns.
- Strong comprehension of demand generation and lead generation within large enterprise accounts.
- Has worked with digital marketing tools CRM platforms and marketing automation systems.
- Proven ability to partner crossfunctionally with sales marketing and other key stakeholders.
- Analytical mindset with the ability to measure and report on campaign performance.
- Bachelors degree in Marketing Business or a related field (or equivalent work history).
- Strong project management skills along with excellent oral and written communications skills.
- Ability to speak effectively with senior members of the organization.
- A strong selfstarter with personal initiative and drive.
- Strong time management skills.
- Strong organization skills attention to detail and creative.
- Positive attitude and relationshipbuilding skills across internal teams.
Additional Information :
At IFS you will work in a growing global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments together with committed colleagues in a collaborative environment.
With professionalism and a strong customer focus in everything we do from R&D to Sales and Consultancy we are proud to serve worldclass customers all over the globe with our leading products.
If you want to change the status quo well help you make your moment. Join Team Purple. Join IFS.
What Were Offering
- Salary Range: $73000 to $92000 annually plus bonus
- Flexible paid time off including sick and holiday
- Medical dental & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
M/F/Disabled/Vet VEVRAA Federal Contractor. We are a DrugFree Workplace. Interested candidates should apply at:
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
