Field Marketing Manager North-West Lombardia Piemonte Liguria Valle dAosta
Field Marketing Manager North-West Lombardia Piemonte Liguria Valle dAosta
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Job Description
Marketing Innovation
Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
Create new and innovative ideas that bring the brand to life tapping into local networks scenes and opinionleaders and execute these ideas with the right balance between the 4 pillars of the marketing mix based on the knowledge and ownership of your region and the global and national priorities.
Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support crossmarketing opportunities (with sales marketing and Red Bull Media House Network).
Organisational Capabilities and Enabling Structure
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Source hire train and manage Field Marketing Specialists (FMS) who fit the brand have a Red Bull attitude and perfectly fit the field scenes.
Coach FMS in sourcing hiring and training their Student Brand Managers and Wings Student Marketeers and approve every hiring personally.
Set regional objectives and clear goals for FMS to ensure accountability to their key deliverables and conduct ongoing midyear and end of year performance evaluations.
Provide ongoing coaching and support to ensure FMS achieve their deliverables. Regularly assess and identify development needs of the FMS working closely with the Head of Field to help make it happen.
Identify and nurture key talent for the potential spacetoshine opportunity. Train the regional team (including sales) on necessary brand strategies and relevant execution guidelines.
No regretted losses in the field marketing team and encourage internal promotions.
Driving Efficiencies
Timely manage logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs succeeding in premium appearance.
Develop and manage the regional budget with the support of the line manager and national specialists.
Constantly identify cost saving opportunities and other efficiencies for the company in the region.
Manage field expenses and general administration.
Build smart and mutually beneficial partnerships by working with other brands organisations and networks that bring added value such as expertise networks goods budget or facilities.
Outsource local mediarelated activities to the right regional experts to maximise outcome. Coordinate with agencies and specialised companies when outsourcing event logistics.
Share best practices with team and Line Manager.
Qualifications :
4 years marketing experience preferably in sports/events or culture marketing or in the field.
Proven experience in people management with expertise in hiring training administration and team motivation.
Ideally experience in working with commercial teams general sales or trade marketing.
Proven background in negotiation and management of budgets.
A connector who has excellent communication and networking skills who can open doors and excite people for an idea.
Strong leadership planning and project management skills.
A continual understanding of consumer trends and insights (digital trends University life moving patterns). Strong understanding of youth culture in sports and culture in the region.
A creative marketer with depth in brand understanding innovation at the heart who puts new ideas into practice fast.
Ability to multitask and work in crossfunctional teams with different objectives and personalities.
Excellent communication skills orally and in writing including presenting and training abilities and the ability to seamlessly blend in with a diverse audience.
Informazioni aggiuntive :
Red Bull S.r.l. promuove le pari opportunit. Crediamo fortemente che la diversit sia un elemento centrale del nostro successo. Le scelte effettuate nel processo di selezione si basano unicamente sulla valutazione delle esperienze e delle competenze professionali. Accogliamo qualsiasi candidatura senza distinzione di et genere disabilit orientamento sessuale religione o etnia.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
