Global Touchpoint Owner for CRM Email Marketing
Global Touchpoint Owner for CRM Email Marketing
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Job Description
CRM & Email Marketing Strategy & Execution
- Develop and implement a robust CRM strategy to our B2C and B2B customer database enhance customer engagement and retention across diverse international markets.
- Design and execute targeted email marketing campaigns including segmentation personalization and automation to drive customer acquisition and loyalty
- Leverage CRM insights and marketing automation technologies to personalize content and improve customer interactions to optimize ROI
- Lead initiatives to optimize customer data management ensuring accurate and actionable insights for targeted marketing efforts.
- Monitor analyze and optimize the performance of newsletters in collaboration with the regional CRM/Email Touchpoint Managers
DataDriven Optimization & Reporting
- Own the CRM and email marketing performance metrics managing channels that contribute significantly to customer engagement and conversion rates.
- Set and monitor key performance indicators (KPIs) analyzing customer behavior to identify trends opportunities and areas for improvement.
- Utilize tools such as Google Analytics the SAP Analytics Cloud and the SAP Marketing Cloud to derive insights on Users and optimize campaign effectiveness.
Stakeholder Collaboration & CrossFunctional Alignment
- Serve as the primary point of contact for CRM and email marketing initiatives ensuring strategic alignment with global marketing sales and customer service teams.
- Collaborate closely with regional stakeholders and external agencies to implement best practices and enhance campaign efficiency.
- Support ecommerce and sales teams in optimizing customer journeys and improving user experience across multiple digital touchpoints.
Qualifications :
- Proven expertise in CRM and email marketing management with a strong track record in driving customer engagement and conversion on a global scale.
- Deep understanding of customer data management segmentation strategies and email marketing best practices.
- Strong analytical and datadriven decisionmaking skills with proficiency in CRM/email marketing software.
- Ability to manage complex crossfunctional projects and navigate global stakeholder networks effectively.
- Selfmotivated organized and solutionoriented mindset with a passion for enhancing customer experiences through digital marketing.
- Basic knowledge of HTML and CSS for email template customization and optimization.
- Fluent in English; additional languages are a plus.
Additional Information :
Competitive compensation package incl: salary annual & performance bonus cafeteria
Flexible work arrangements
With a high percentage of homeoffice opportunity that will remain after the pandemic
Flexibility in location & timing in accordance with teams target & alignment
Our onsite Activity Based Working environment which is designed for creativity and efficiency using the advantages of Smart Buildings
International diverse inclusive company culture supported with a transformational leadership mindset
Continuous learning & growth opportunity we offer a wide range of development programs and trainings to ensure that youre ready
Wellbeing programs including Medical & Mental support
Organized events in various themes such as Sport Cultural & Educational also many selforganized activities supported by the company
Childcare opportunity #Bosch Kindergarten & Nursery
If you require any further information please feel free to contact us on the
following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
