Content Creation Social Media Strategist

Are you willing to become our content hero Are you passionate about beauty and everything around it

Fler is on a fulltime mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fastgrowing startup that wants to revolutionize the shaving and bodycare industry and that loves to break todays standards.

We are a group of dreamers and doers on a mission to create the worlds greatest consumer brand and company. We are inclusive customerdevoted curious and we need the most passionate ambitious and collaborative people to join us on this journey! People who want to be part of something different that has the power to become something great. People who want to grow fast learn a lot always put themselves on the front line.

We are looking for a Content Creation & Social Media Strategist to grow our organic audience and engagement taking our social presence to the next level. In this role you will take Flers brand to the top by managing all organic channels and content creation activities (especially on Instagram and TikTok) developing the editorial plan and promoting social initiatives that will fuel our revolution.

You are a first adopter on social media you dont fear showcasing yourself to our community (through reels TT and IG stories) you have a POV on what is happening on social platforms you know what kind of content works better and how to authentically participate in digital conversations.

Important Information:

• Fulltime position
• Hybrid working arrangement with regular presence required in our Milan office (2/3 days per week)
• Fluent Italian & English required
• Minimum 1 year of experience in a similar role
• Background in content creation and social media

Tasks

Content Creation & Strategy

• Drive our social content strategy on Instagram and TikTok developing engaging videos content and copy
• Identify emerging trends and craft bold content that captures our audiences attention
• Create edit and optimize video content for performance marketing channels
• Own the entire content process from brainstorming to publishing and performance analysis
• Contribute to the editorial plan and adapt content based on performance metrics and social trends
• Ensure all content aligns with Flers tone of voice and values

Growth & Analytics

• Promote and execute community growth and engagement strategies
• Track and analyze channel performance to develop new strategic approaches
• Monitor competitors and identify opportunities in the market
• Leverage data to uncover actionable insights and refine strategies for maximum impact
• Drive testing and learning initiatives essential for continuous growth

Collaborations & Campaign Management

• Coordinate influencer campaigns and seeding activities
• Build and maintain relationships with content creators and ambassadors
• Partner with creative teams to ensure highquality execution of content requests
• Prioritize initiatives with the greatest potential impact

Requirements

Required Qualifications & Experience

• Bachelors degree in Communication Marketing or other related fields
• Minimum 1 year of experience in social media management and content creation
• Indepth knowledge and understanding of the social media landscape trends and Instagram and TikTok platforms
• Excellent verbal and written communication skills in both Italian & English

Professional Skills & Mindset

• Strong analytical and problemsolving abilities you think from first principles and structure your ideas sharply
• Excellent storytelling and content creation skills you know what the major brands are doing and wonder how could we do it better
• Ability to work independently and deliver results within tight deadlines
• Detailoriented approach with a focus on quality and precision
• Datadriven mindset with the ability to translate insights into actionable strategies

Personal Qualities

• Natural curiosity and passion for the beauty industry and social media trends
• Ambitious and driven your initiative and tenacity match your aspirations
• Strong sense of ownership and responsibility for your work
• Team player who supports the best ideas and contributes generously
• Reliable honest and transparent in all communications
• Proactive selfstarter comfortable with fastpaced environments
• Resilient and adaptable in facing challenges

Cultural Fit

• An advocate and ambassador for Flers core values
• Embraces a culture of continuous improvement and learning
• Thrives in a demanding highperformance environment
• Values open dialogue and constructive feedback
• Eager to contribute to a growing brand and make a significant impact

Benefits

Why you should join us

Our philosophy is simple: we dream big move fast and enhance each others talents. As a brand we are only as strong as the people who surround us.

• You will play an extremely important role in taking the brand to the next level so you should desire to go above and beyond in your work
• You will be joining an incredible company and team at a very early stage where everything you do will have a huge impact
• Our brand answers unmet consumer needs but our company is a place of inclusion and innovation: we value continuous improvement and learning teamwork and collaboration creative problem solving and open and direct dialogue and feedback

Before you apply

Fler is a highperformance environment: were extremely ambitious and we ask a lot of ourselves and one another. While this creates an incredible environment for growth learning and professional achievement it also demands significant dedication and drive. If youre excited by the role and ready to give it your all we encourage you to apply.