Global Touchpoint Owner Power Tools Outdoor Garden
Global Touchpoint Owner Power Tools Outdoor Garden
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Job Description
As the Global Touchpoint Owner for SEO SEA and DirecttoConsumer (D2C) channels you will be responsible for
managing and optimizing all organic and paid search activities alongside ecommerce marketing efforts for DIY
Power Tools and Outdoor Garden Tools. Your focus will be on driving a seamless and impactful online user
experience in accordance with our overall brand and marketing objectives.
Key Responsibilities:
SEO & SEA Strategy:
Lead the development of a cohesive organic (SEO) and paid search (SEA) strategy ensuring the optimal balance between the two for maximum efficiency and visibility.
Plan and execute SEO optimization efforts across all websites and manage paid search campaigns.
Support strategical decisions by analyzing user behaviour
Set monitor and evaluate KPIs trends and user behavior to make datadriven decisions that improve the performance across online touchpoints.
Drive alignment across crossfunctional teams to ensure all D2C ecommerce marketing efforts including brand awareness activities are consistent and aligned with overall business goals.
Support eShop managers to enhance the online user experience and boost sales performance on ecommerce platforms.
Collaboration & Stakeholder Management:
Work closely with external agencies and international internal stakeholders to coordinate and implement strategies effectively.
Qualifications :
Comprehensive understanding of SEO architecture content optimization link graphs and taxonomies.
Proven experience SEO and SEA management
Strong analytical and strategical thinking with the ability to conceptualize and execute.
Passion for data and marketing analytics
Basic knowledge of HTML CSS Google analytics 4 Search Consolewith experience in copywriting being a plus.
Expertise in working with complex organizations and diverse international stakeholders.
Selfmotivated structured and a collaborative team player.
Excellent communication skills
Fluent in English
Additional Information :
Competitive compensation package incl: salary annual & performance bonus cafeteria
Flexible work arrangements
With a high percentage of homeoffice opportunity that will remain after the pandemic
Flexibility in location & timing in accordance with teams target & alignment
Our onsite Activity Based Working environment which is designed for creativity and efficiency using the advantages of Smart Buildings
International diverse inclusive company culture supported with a transformational leadership mindset
Continuous learning & growth opportunity we offer a wide range of development programs and trainings to ensure that youre ready
Wellbeing programs including Medical & Mental support
Organized events in various themes such as Sport Cultural & Educational also many selforganized activities supported by the company
Childcare opportunity #Bosch Kindergarten & Nursery
If you require any further information please feel free to contact us on the
following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
