Company Description
LAVISH CERAMICS is one of the largest exporter of ceramics tiles from India. We are one of the leading manufacturers of HighDefinition Ceramic Wall Tiles Digital Glazed Vitrified Tiles etc. LAVISH tiles are manufactured at our stateofart (6 Plants) backed with the latest machinery systems and printed through the world’s best colour printer from Italy/Germany.
Link to the company:
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Role Responsibilities:
- Conduct thorough keyword research to identify relevant search terms with high traffic potential and integrate them strategically into website content and meta descriptions.
- Optimize website elements like titles headings meta descriptions image alt tags and content structure to improve search engine crawling and indexing.
- Analyze website technical aspects like site speed mobile responsiveness and broken links to identify and resolve issues affecting search engine ranking.
- Collaborate with content teams to create highquality content that is optimized for target keywords and user intent.
- Develop and execute link building strategies to acquire highquality backlinks from reputable websites enhancing the website's authority and credibility.
- Monitor website performance using analytics tools like Google Search Console and Google Analytics to track key metrics (organic traffic keyword rankings conversion rates) and identify areas for improvement.
- Research competitor websites to understand their SEO strategies and identify opportunities to gain a competitive edge.
Requirements
- Minimum 25 years of experience
- Strong understanding of SEO principles and best practices
- Proficiency in keyword research tools and SEO analytics platforms
- Technical knowledge of website development and HTML
- Content writing and editing skills
- Data analysis and interpretation skills
- Strong communication and collaboration skills
- Ability to stay updated with industry trends and algorithm changes