Social Media Manager

About the Job

Digital Marketing Manager Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining social media presence across all digital channels.
• To build a full plan with content creation to cover campaign objectives & syncing with designers to provide relevant designs.
• Brainstorm new and creative growth strategies.
• The requirement for his team members.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Developing, implementing, and managing marketing campaigns that promote a company and its products and/or services.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Responsible for managing a team of junior and senior marketers working on the following applications:

1. Google AdWords application.
2. Social Media applications.
3. Advertising web portals and online forums

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN.
• Working with the sales account management team to acquire client assets and coordinate campaign launches.
• Working with the delivery team “Designers” to ensure full, on-time, and efficient delivery of advertising campaigns
• Working with the billing team to accurately track what to bill clients on social campaigns.
• Communication with external teams when necessary, including client or agency teams, social vendors, and partners.
• Implement best practices for copy, creative, and audience targeting with oversight from the Director of Paid Strategy.
• Collecting and Evaluating customer feedback data.
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.