Senior Graphic Designer

About the Job

Job Summary:

To conceptualize, design and execute creative solutions that consistently and clearly communicate the company's brand identity, positioning and messaging through all brand touch points (including print, TV, radio, website, email, social media, retail, events, B2B and B2C marketing collateral, internal marketing and packaging, etc.), and effectively communicate the strategic intent for each tactic. This strategic, conceptual thinker will have a wide range of design capabilities and experience, with a solid background in visual communications, commercial art, print, digital, photography, video, branding and typography.

Job Duties & Responsibilities:

• Responsible for art direction and graphic design, seeing all projects through from concept, design, production, completion and delivery.
• Work closely and collaboratively with the Marketing team on all creative projects. Personally work on graphic development. Follow the company’s brand identity standards and guidelines.
• Interact with Copywriter to develop creative concepts and executions.
• Interprets company needs and develops concepts to suit specific guidelines while working within budget constraints. Provide accurate time and cost estimates for each tactic.
• Presents design work at various stages to stakeholders for review and final approval.
• Interfaces with printers and various external vendors. Attends press checks and participates in photo shoots as needed.
• Select colors, images, textures and shapes to create the layout.
• Select the size and arrangement of the different elements.
• Use computer software to create electronic versions of designs.
• Employ color, type, illustration, photography, animation, and various print and layout techniques when designing project.
• Develop material for web pages.
• Design logos for products and businesses.
• Develop signs and environmental graphics.
• Takes direction well and be able to excel in a highly collaborative work environment.
• Ensure all work consistently meets established brand standards and guidelines.