Marketing Manager - Sarya Holdings LLC

Responsibilities:

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

Deploy successful marketing campaigns and own their implementation from ideation to execution.

Experiment with a variety of organic and paid acquisition channels like content creation content curation payperclick campaigns event management publicity social media lead generation campaigns copywriting and performance analysis.

Build strategic relationships and partner with key industry players agencies and vendors.

Help develop creative briefs and guide creative direction to meet objectives for all advertising and publicfacing communications including print digital and video assets.

Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs strategies and budgets.

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.

Manage content and updates for customer and internal touch points establish budget guidelines participate in events document business processes and provide sales support.

Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.

Analyze consumer behavior and adjust advertising campaigns accordingly.

Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle ensuring the alignment of communications and messaging in all channels.

Recruit train and manage a team of Trade marketing executive Social Media executives Graphic designer.

Requirements and skills:

Demonstrable experience in marketing together with the potential and attitude required to learn.

Proven experience in identifying target audiences and in creatively devising and leading acrosschannel marketing campaigns that engage educate and motivate.

Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).

Experience in setting up and optimizing Google Adwords campaigns.

Numerically literate comfortable working with numbers making sense of metrics and processing figures with spreadsheets.

A sense of aesthetics and a love for great copy and witty communication.

Stay uptodate with the latest trends and best practices in online marketing and measurement.