Lead Content Writer

As a Content Writer Lead you will play a pivotal role in our content creation efforts driving the development of highquality written content across various platforms. You will lead a team of content writers guiding them to produce engaging informative and onbrand content that resonates with our target audience. The ideal candidate is a strategic thinker with exceptional writing skills a passion for storytelling and the ability to manage a team effectively.

Responsibilities:

1. Content Strategy Development:
   • Collaborate with the marketing team to develop content strategies that align with business goals and target audience needs.
     
   • Conduct thorough research to identify industry trends topics of interest and competitive insights to inform content planning.
     
2. Content Creation and Editing:
   • Write and edit compelling content for various channels including website blog posts social media email campaigns and more.
     
   • Ensure all content is wellresearched accurate and optimized for SEO to maximize reach and engagement.
     
3. Team Leadership and Management:
   • Lead a team of content writers providing guidance feedback and support to help them reach their full potential.
     
   • Delegate tasks effectively manage workloads and ensure deadlines are met consistently.
     
4. Quality Assurance:
   • Implement processes and standards to maintain the quality and consistency of content produced by the team.
     
   • Conduct regular reviews and audits of content to ensure it meets brand guidelines style standards and editorial policies.
     
5. Performance Analysis and Optimization:
   • Monitor content performance metrics and analytics to identify areas for improvement and optimization.
     
   • Use datadriven insights to refine content strategies messaging and distribution channels.
     
6. Crossfunctional Collaboration:
   • Collaborate closely with other teams such as marketing design and product to support integrated marketing campaigns and initiatives.
     
   • Ensure content aligns with overall brand messaging and reflects the company s values and voice.
     

• Bachelor s degree in English Journalism Marketing or related field (Preffered).
  
• Proven experience (2 years) in content creation with a portfolio demonstrating strong writing and editing skills.
  
• Previous experience in a leadership or management role preferably in a content or editorial team.
  
• Excellent communication and interpersonal skills with the ability to effectively lead and inspire a team.
  
• Strong project management skills with the ability to prioritize tasks manage multiple projects simultaneously and meet deadlines.
  
• Indepth knowledge of SEO best practices and content optimization techniques.
  
• Familiarity with content management systems (CMS) and digital publishing platforms.
  
• A creative thinker with a keen eye for detail and a passion for storytelling.