Senior Content Marketing Manager

Job Description:We are seeking an experienced Senior Content Marketing Manager with a minimum of six years of experience to spearhead our content marketing initiatives and drive our brands storytelling efforts. As the Senior Content Marketing Manager you will be responsible for developing and executing comprehensive content strategies that align with our business objectives and resonate with our target audience. You will oversee a team of content creators and collaborate closely with crossfunctional teams to produce highquality engaging content across multiple platforms.

Responsibilities:

1. Develop and implement strategic content marketing plans to drive brand awareness engagement and lead generation.
2. Lead the creation of highquality content including articles blog posts whitepapers case studies videos infographics and more that aligns with our brand voice and resonates with our target audience.
3. Manage a team of content creators providing guidance feedback and support to ensure the successful execution of content projects.
4. Collaborate with internal stakeholders including marketing sales product and design teams to identify content needs themes and topics that support business objectives.
5. Conduct market research and audience analysis to understand customer needs preferences and pain points and incorporate insights into content strategy development.
6. Optimize content for SEO and user engagement leveraging keyword research and content performance data to inform content creation and distribution decisions.
7. Develop and maintain editorial calendars content schedules and workflows to ensure timely delivery of content assets.
8. Monitor content performance metrics such as website traffic engagement metrics and conversion rates and use datadriven insights to refine content strategies and tactics.
9. Stay uptodate with industry trends best practices and emerging technologies in content marketing and implement innovative strategies to drive results.

Requirements:

1. Bachelors degree in Marketing Communications Journalism or related field; advanced degree preferred.
2. Minimum of six years of experience in content marketing with a proven track record of success in a leadership or managerial role.
3. Strong understanding of content marketing principles strategies and tactics including content ideation creation distribution and measurement.
4. Exceptional writing and editing skills with a keen eye for detail and ability to craft compelling and engaging content across various formats and channels.
5. Leadership and team management skills with the ability to inspire motivate and develop a highperforming content team.
6. Strong project management skills with the ability to prioritize tasks meet deadlines and manage multiple projects simultaneously.
7. Experience using content management systems (CMS) marketing automation platforms and analytics tools to manage and measure content performance.
8. Excellent communication and collaboration skills with the ability to work crossfunctionally and influence stakeholders at all levels of the organization.
9. Creative thinking and problemsolving skills with a passion for innovation and continuous improvement in content marketing.

Remote Work :

No