DVP AVP - Team Lead Campaign Management with a Large Private Bank

Responsibilities:

• Part of Credit Analytics responsible to drive campaign delivery of preapproved retail asset and SME/wholesale products.
• Engage with stakeholders for development and implementation of datadriven strategies
• Design & maintenance of response tracking measurement and comparison of success parameters of implemented campaigns.
• Provide analytical guidance on optimal utilization of available data with a combination of quantitative and qualitative approach to improve business volumes restricting delinquencies & reduce cost.
• Use of segmentation to enhance use of data and improve precision in customer profiling and ensuring offers are in line with customer profile.
• Expert at analysing complex data and being able to interpret reason and convert into convincing proposition for business teams.
• Good knowledge of current trends in the field of analytics.
• Create advance reports and dashboards and drive the recommendations to facilitate faster decision making.
• Ensure end to end governance on the campaign bases which includes policy changes UAT deployment documentation etc
• Manage audit related queries both internally and from the regulators.
• To mentor and provide guidance to the junior team members and to coach the senior members for future readiness.
• Basic understanding of the cloud environment like MS Azure to provide design thinking for job workflows that optimises and enables faster delivery of the campaigns.
• Any prior experience in Python SQL is preferred. Proficient in MS Excel & PowerPoint and visualisation tools like Tableau & Power BI.
• Comfort in redefining frontiers and passion for doing cutting edge work for campaign effectiveness and efficacy.

Experience Min 10yrs

Qualification PG / Grad from IIT only

Candidate Profile: The candidate would be part of the credit analytics unit of one of Indias biggest Bank and work as a Team Lead managing 1012 members for the CrossSell team.

Campaign Management,analytics,campaign analytics