Web Strategy Specialist 100 Remote

Our client a world leader in life sciences and diagnostics is looking for Web Strategy Specialist (100% Remote). Kindly have a look at the details below and let us know if you are interested.

Job Title: Web Strategy Specialist (100% Remote)

Job Type: Longterm Contract (Possibility Of Further Extension)
NOTE: Candidate must be comfortable working in EST hours

Company Benefits include:
Healthcare (Medical Dental & Vision)
Paid Sick leave
401k (with 2% employer match)

We are seeking a Web Strategy Specialist on the digital marketing team. You will prioritize a strong focus on dataminded decisions for web strategy including connecting the dots among stakeholders and team members involved finding agile ways of working and modeling a collaborative spirit. You will help shape the vision strategy and roadmap of our web approach cocreating solutions to maximize value among marketers communicators customer engagement professionals and more internal partners.

Responsibilities:

You ll be working within the U.S. affiliate s digital marketing team focusing on leading our holistic web strategy how we show up online in consistent coherent ways in keeping with our business pillars and integrated marketing plans.

Manage and publish content on externalfacing websites/portals and with a lens on our Marketo landing pages. This includes opportunities to implicitly personalize and target content based on multichannel engagement.

Shape the web roadmap for our U.S. business to quickly deliver highestvalue outcomes for customers partners and additional prioritized audiences

Drive cocreation of web vision and strategy including contribution to the development and implementation of SEOminded portfolio/product pages via deep partnership and collaboration with stakeholders

Define and deliver the futureminded web roadmap and manage the endtoend web strategy (including continuous discovery and trend analysis in keeping with our overarching digital marketing strategy and web/UX principles

Be the primary web strategy SME for the four core franchises Core Lab Point of Care Molecular and Pathology Labs and for functions including but not limited to communications

Deliver on user experience centric web display that informs and delights the end user