We are seeking an experienced and dynamic Marketing Lead to lead the marketing efforts of our rapidly growing HealthTech startup. The Marketing Head will play a crucial role in developing and executing comprehensive marketing strategies to enhance brand awareness drive customer acquisition and support business growth.
Responsibilities
- Develop and implement robust marketing strategies to achieve business objectives including brand positioning lead generation and customer retention
- Establish and maintain a consistent brand identity across all channels and touchpoints.
- Create and execute effective AboveTheLine marketing campaigns to increase brand visibility and reach.
- Plan and execute targeted BelowTheLine marketing initiatives to engage and convert potential customers.
- Develop and maintain a comprehensive marketing calendar outlining key campaigns product launches events and promotional activities.
- Develop and manage the marketing budget ensuring efficient allocation of resources for maximum ROI.
- Develop and execute a strategic PR plan to enhance the companys public image and maintain positive relationships with media outlets.
- Oversee the creation of press releases articles and other communication materials to effectively communicate the companys key messages.
- Work closely with product development sales and customer service teams to gather insights for marketing strategies and campaigns.
- Facilitate effective communication and collaboration between marketing and other departments to ensure cohesive and integrated business efforts.
- Oversee the creation and management of highquality relevant and engaging content across various platforms.
- Monitor and optimize digital marketing campaigns for maximum impact.
- Build and lead a highperforming marketing team.
Qualifications
- Master s degree in Marketing Business or a related field.
- 10 12 yrs of marketing experience from a B2B healthtech or medical device company.
- Strong analytical and problemsolving skills.
- Strong leadership skills with experience in building and managing highperforming teams.
- Indepth knowledge of ATL BTL and content management.
- Exceptional communication and interpersonal skills.
Regarded as one of the fastest growing health startups in India and globally Dozee is set to transform healthcare in India with the power of Connected Healthcare.
An independent study by Sattva Consulting highlighted that every 100 Dozee Beds every year save 50000 hours of nursing INR 2.7 Cr of cost savings and deliver 144 life saving alerts.
Dozee uses proprietary Ballistocardiography & Artificial Intelligence to upgrade any bed to Connected Bed. Dozee uses AI based Early Warning System to timely deliver the alerts to clinicians and nursing staff.
With the dream of #HarBedDozeeBed Dozee has achieved a scale of 370 Hospitals 7700 Beds Upgraded in the top hospital brands like Apollo Ramaiah Belle Vue across India and now expanding abroad in Africa.
- Foundation : October 2015
- Founders : Mudit Dandwate Gaurav Parchani
- Headquarter : Bangalore India
- Key Investors & Backers : Prime Ventures 3one4 Capital YourNest Capital Gokul Rajaram BIRAC (Department of Biotechnology SBI Foundation
- Stage : Series A2
- Team Strength : 250
- Business : Remote Patient Monitoring in hospitals and home to drive automation of vitals collection and AI driven early warning system to drive patient triaging
- Certifications & Accreditations : ISO13485:2016 Certified ISO27001:2013 Certified CDSCO Registered FDA510K Cleared for the flagship product Dozee Vitals Signs (VS) measurement system
- Achievements : Awards
- Forbes India 30 under 30
- Forbes Asia 100 to Watch
- ET Innovation award
- BML Munjal Award for Business Excellence using Learning and Development
- FICCI Digital Innovation in Healthcare Award
- Anjani Mashelkar Inclusive Innovation Award 2020
- Gold Award in the @Medicall Made in India Healthcare Innovations Awards
- CXO Innovations award for AI Driven Remote Patient Monitoring
- Dataworld award for best use of data science for impact
- Tech Startup of the Year 2019 Award at Assochams Emerging Digital Technologies Summit
- NASSCOM League of 10 I Emerge 50 Awards 2020
- Public Health Innovative Startup Award in PHIC Conclave
- Gold award in the 5th edition of the IHW Council CSR Health Impact Awards 2021 in the CSR COVID Indigenous Response Project category
- AEGIS Graham bell awards 2020
- Silver award in the 7th edition of the IHW Council CSR Digital Health Award
- IndiaCSR best healthcare initiative award for MillionICU Initiative by Dozee
- Marico Innovation Award
Videos
- Science Behind Dozee : Ballistocardiography & Artificial Intelligence
- 100 Dozee deliver 144 life saving alerts and INR 2.7 Cr of saving Sattva Study
- Dozee saves life of a mother at home
Dozee in News
- Times of India Dec 21 2022: Dozees Contactless Vital Signs Measurement System Receives FDA510K Clearance
- ET Health World July 20 2022: Automating patient monitoring early warning systems can save 144 lives for 100 Dozee Beds
Disclaimer:
Dozee is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Dozee does not discriminate on the basis of race religion color sex gender identity sexual orientation age nondisqualifying physical or mental disability national origin veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications merit and business need. Dozee will not tolerate discrimination or harassment based on any of these characteristics.
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