Project Manager

Job ID: JPC 34487

Position: Project Manager Intermediate

Location: New York NY 10020

Duration: 4 Months

Job Type: Contract

Work Type: Onsite

Job Description:

Qualifications:

• Fouryear degree (B.A. B.S.) from an accredited college or university preferably in Marketing Communications Psychology Media Economics/Finance Math Statistics Computer Science Information Technology Marketing Analytics or related field
• Minimum of four years in a media or marketing analytics role; experience at a broadcast or cable network advertising agency or primary research vendor/provider a plus
• Experience with either (or both) syndicated and custom brand impact and attribution partners.
• Examples include Kantar EDO Dynata iSpot LiveRamp / Data Plus Math NCS ListenFirst and YouGov
• Primary research expertise across qualitative and quantitative research methods that support internal objectives including writing surveys managing survey fielding analyzing banners / crosstabs
• Understanding of the digital ad tech ecosystem with an emphasis on data management and tagging
• Experience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Meta Snapchat TikTok)
• Proficient in data visualization tools such as Tableau Power BI and/or others with a demonstrated track record of creating insightful dashboards
• Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting creating charts/graphs pivot tables and formulas); data processing skills a plus

Responsibilities:

• The Senior Manager will interact with internal clients advertisers agencies and measurement/research vendors to assist in the development and execution of research plans that evaluate overall campaign impact as well as the impact and benefits of specific campaign elements properties/programs and platforms.
• Pull data from research tools dashboards and data files from vendors to gather insights about campaign performance
• Create presentations that communicate campaign results insights and recommendations in visually compelling formats
• Engage with internal stakeholders and outside vendors to ensure campaign elements are measured project milestones are adhered to and results are delivered within deadlines
• Maintain normative database for client specific benchmarking
• Assist in the development of case studies
• Partner with internal and external stakeholders in support of enabling exposure data for measurement
• Work with senior Research management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement
• Collaborate across client Insights & Measurement teams to deliver on organizational needs

Thanks & Regards !