Video Editor

GROWTH TRACK : Bringing Students Parents & Education Institutions together

Introduction : The importance the average Asian family places on education based on the time

and percentage of income they are willing to spend on it far outweighs its importance in any other

part of the world. This is clearly been reflected in the growth of the overall higher education market

in India. With GER expected to touch 50% by the year 2035 there seems to be a huge potential

opportunity.

Challenges with Higher Education Institutions : In recent years the higher education landscape

has become increasingly competitive as universities and colleges strive to recruit and retain high

quality students. Like many serviceoriented organizations universities are facing an increasingly

competitive environment in which they must find ways to differentiate their institution and tell their

story. Increase in no. of Colleges & Universities (roughly around 900 Universities and 39K HEIs)

Increase in Student intake across all institutions leading to high competition and fight for

enrollments. The problem is further aggravated with IT Slump and Campus Placements seeing a

spiraling downward trend BTECH which has been the cash cow for HEIs has seen a significant

dip with students expecting better ROI. Various technological and social changes continue to erode

the monopoly that universities once had.

The need for specialised Marketing & Enrollment Services: Adding to the challenges above is

the Digital divide which education institutions have not been prepared for. Despite its vital role

marketing is little understood in Higher Education Institutions (HEI) in India and often perceived as

a function by which the latest prospectus is published and is rarely part of the development of the

organizational strategy. Marketing has never been more competitive and complex than it is today.

With an ever changing marketing landscape and evolving technologies HEIs have challenges with

inhouse competencies to handle the current market scenario and also challenged with budget

constraints to build a competent team. Adding to this is the changing behaviour of target audience

different expectations and changing education needs etc. All this impacting their Overall

Student Enrollments and Increased Cost of Acquisition.

While this is the case with Campus Education Executive Education (targeting Working

Professionals) has its own set of challenges. While the EdTech market is booming in India the

need to differentiate their offering in a cluttered fragmented environment and also justifying value

for money has become paramount.

About Growth Track

Growth Track was started in the Year 2018 to bridge the gap between Students and Higher

Education Institutions. We are a onestopsolution for all Marketing needs of Higher Education

Institutions / Edtech Companies.

Our Offering :

Customized Marketing Solutions

Product Development

Brand Strategy Brand Positioning

Creative Design & Brand Collaterals

Digital Marketing (SEO SEM Content Creation Lead

Generation ORM Social Media)

Customer / Student Engagement

Data Analytics

Setting up base for International Universities in India

Data Analytics

Setting up base for International Universities in India

Product Offering to HEIs

Website Development & Hosting Mobile Applications

Online Application

CRM

Learning Management System

Other customized Tech Solutions

Where are we Today

Growth Track while has been just 5 years old has carved a niche for itself by providing Customized

Marketing Solutions to 20 Higher Education Institutions. Our list of clients include

Education Institutions : O.P. Jindal Manipal University UPES Mahindra University SRM

BML Munjal University JK Lakshmipath DIT to name a few.

Edtech Companies : Eruditus Springboard Embibe Leadschool Edology Hero Vired

Our success comes from the decades of experience the Team brings in having handled multiple

education brands and having been on the client shoes and understanding their needs. Our close to

100% Client retention over 23 Admission Cycles and 2080% growth in Applications / Enrollments

reiterates this point.

About the Founder

Mr. Murali has been an experienced marketing professional with an inherent passion for marketing

and technology and an interesting blend of products as well as services marketing experience. He

has helped several emerging ventures grow into recognizable brands with his marketing strategies

and insights. He has been associated with the Education Industry for the past 13 years as Head of

Marketing for Manipal Education and then for Bennett University where he was pivotal in

redesigning the way marketing is done in the Higher Education space.

He is currently the Founder & CEO of GrowthTrack Info Tech Pvt Ltd providing new age marketing

solutions to Education Institutions while also incubating some new ideas within the company.

Job description

We at GrowthTrack are currently looking for a Video Editor to join our team and create engaging &

impactfull videos for various media applications.

Please mention your portfolio link on your resume while applying for the position.

Key Responsibilities:

Manipulate and edit film pieces in a way that is invisible to the audience

Take a brief to grasp production team s needs and specifications

Review shooting script and raw material to create a shot decision list based on scenes value

and contribution to continuity

Trim footage segments and put together the sequence of the film

Input music dialogues graphics and effects

Create rough and final cuts

Ensure logical sequencing and smooth running

Consult with stakeholders from production to postproduction process

Continuously discover and implement new editing technologies and industry s best practices to

maximize efficiency.

Requirements:

Proven work experience as a Video Editor

Solid experience with digital technology and editing software packages (e.g. After effects

Premiere Pro Adobe Illustrator Addon Animate and Photoshop)

Demonstrable video editing ability with a strong portfolio

Thorough knowledge of timing motivation and continuity

Familiarity with special effects 3D and compositing

Creative mind and storytelling skills

BS degree in film studies cinematography or related field