Paid Media - Team Lead - Digital Marketing

We are looking for a highly analytical Paid Media expert. In this position you will be responsible for ideating managing teams and optimizing all paid media ads. Your central goal is to help generate quality leads across all digital advertising platforms and manage the media budget.

We are looking for someone who has previously managed a team of 2 3 advertisers and is more of a manager than a paid media ad operator.

In addition to being a great communicator you will also demonstrate excellent analytical skills for continuous datadriven optimization.As part of an organization you will play a critical role in bringing sales to the company.

Responsibilities and Duties:

• Develop execute manage and analyze all aspects of the company s paid marketing strategy across the following channels: Google Youtube Facebook & Instagram.
  
• Create and manage campaigns on Google Ads (Search Display Video) Facebook Ads Manager Bing Ads Quora Ads & Linkedin Ads Manager.
  
• Do consumer profiling to define Target Audience & draw Consumer insights & map digital touchpoints for all Paid Media Channels.
  
• Write and test strong ad copies/content for all platforms.
  
• Be proficient in MS Excel & Google Sheets for any type of database cleaning before uploading them to the Facebook custom audience.
  
• Monitor and analyze crosschannel (Google Facebook Instagram Bing etc) tracking & conversions in our CRM to optimize media buying and identify new growth opportunities.
  
• Monitor and analyze metrics on all channels (Google Facebook Instagram Bing etc) to track campaign performance targets and goals including providing detailed ROI analysis and forecasting based on the Ad spends.
  
• Giving a brief to the designer on how the creative/video will look for any paid media channel.
  
• Ideate and strategize landing page content for lead generation and ads.
  
• Have a knack for onpage and offpage SEO & an overall understanding of Digital Marketing.
  

Requirements

Experience and Qualifications:

• A Degree or Course in Digital Marketing is preferred.
  
• Excellent control on Keyword Bidding Ad copy writing Remarketing Keyword matchtype strategies & Landing page testing.
  
• Strong analytical background with a great understanding of Google Analytics
  
• Good with numbers & logic (not math) to reverse calculate spends based on goals for media buying.
  
• Preferred to have basic knowledge of WordPress Email & SMS Marketing & Marketing Automation on CRMs.
  

Eligibility:

• Minimum 34 years of experience in Ads execution
  
• Comfortable working from the office Mumbai