UK Sales Controller

YOUR MISSION

• We are looking for an experienced Sales professional to lead our Sales function to work closely with our UK Country Manager and take on the responsibility of both developing new business and driving sales growth across our existing portfolio of UK retail customers. These include Tesco Coop Holland & Barrett WHSmiths Travel Superdrug Spar Nisa Costcutter and Musgraves Ireland.
• Alongside the Country Manager you will be responsible for our sales strategy building strong partnerships with our customers seeking new business opportunities and building a team beneath you as the business grows. Working with both the UK and German team you will have the opportunity to build your career within this unique food tech startup which aims to improve the populations nutritional health whilst adhering to its B Corp pillars.

With the support and working closely with the UK Country Manager:

• Full P&L responsibility of your channels and customers.
• Responsible for managing and building the future UK sales team
• Responsible for setting and implementing channel strategy and targets
• Identify growth and new business opportunities in the UK retail landscape to maximise distribution of products with a focus on food/grocery
• Drive optimal trading margin through detailed analysis of category performance
• Responsible for strategic relationship management of UK retail partners
• Lead in commercial proposals and negotiation
• Act as an interface between our retail partners and relevant yfood HQ department on UK Retail topics
• Manage effective communication of Brand plans to Retail partners and wholesalers

WHAT YOU NEED TO SUCCEED

• You are based in the UK (within M25 London is ideal) as it is a Hybrid role with occasional travel to our head office in Munich
• You possess at least 5 years of UK retail experience with a focus on food and grocery
• You have a track record of winning new Retail accounts like Sainsburys Asda Morrisons Waitrose and developing existing partnerships by driving deeper distribution and range extensions.
• You possess excellent leadership skills and have experience in managing people.
• You have strong commercial acumen and can prepare solid business proposals
• You have excellent negotiation and communication skills
• You have strong analytical and conceptual skills and a high affinity for numbers
• You are ambitious and targetoriented have big picture thinking and a great problemsolver

(WH)yfood

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees regardless of gender origin religion orientation age or ability.
• Holidays are important. Thats why we give you 30 days of paid leave a year on top of UK bank holidays
• Agility is key. Thats why we work in a hybrid working model and offer you the opportunity to work with Workation from other EU countries.
• yfood cares. For this purpose we offer workshops and campaigns (e.g. step challenge for a good cause) as part of our health management.
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products varieties or flavours before anyone else. Otherwise theres as much yfood as you can carry free of charge for you of course.
• Of course you will be getting free yfood products. You get a monthly allowance to order your favorite yfood.
• As a startup you often have to deal with clichs. But some of them are true. Thats why we also offer a fruit basket your free coffeine kick or a quiet drink in the Munich Office.
• Come as you are. Whether in a suit or a unicorn onesie. We dont have a dress code.

Marlis Hiegemann
Senior Talent Acquisition Manager