Brand amp Marketing Manager - 1 year FTC

WSET's purpose is to empower people through inspiring learning experiences all over the world. We offer a comprehensive suite of globally recognised qualifications covering wines, spirits and sake.

We are the world s leading provider of qualifications in wines, spirits and sake, delivering over 140,000 exams each year to candidates in over 70 countries via our network of Approved Programme Providers (APPs).

The successful applicant will contribute to a culture of integrity, empowerment, dynamism, and inclusivity within WSET.

Any offer of employment or your ongoing employment is conditional upon the successful completion of a thorough background check by an independent third party.

This is an opportunity for a passionate marketeer to develop their skills as part of a growing and vibrant marketing team. You will support the Head of Brand and Digital Marketing and the Head of Events and Partnerships. You will be responsible for development and management of global brand assets, regional marketing plans and management of regional events. Your day-to-day role will involve working closely with the global marketing, commercial strategy and account management teams to deliver the global marketing strategy, helping us to deliver our strategic imperatives.

Your responsibilities will include:

• Developing annual plans for regional marketing activity in line with global marketing and commercial strategies using candidate/market insight

Brand Marketing

• Acting as brand guardian supporting the correct use of our brand guidelines and tone of voice across all touchpoints
• Managing global marketing assets, including creation of new assets to support account management and commercial strategy teams, to deliver on brand, on time and in budget.
• Managing translation of marketing assets into other languages as needed
• Managing global candidate survey analysis and support on customer surveys
• Monitoring market trends and competitor activity in focus markets

Events and Partnerships

• Managing WSET s presence at key regional events in line with global events processes and KPIs. Includes: developing masterclass content, managing logistics, securing and managing speakers and VIPs, managing suppliers in-market, ensuring compliance with local law with regard to use of alcoholic samples and data capture, and post-event review
• Supporting the development and execution of global WSET-owned events (such as Graduation, Events Hub activity and Global APP Summit) for maximum regional impact
• Reviewing and managing existing regional marketing partnerships alongside identifying and agreeing new partnerships in line with the regional plan and the global marketing strategy

Skills and Competencies

• Demonstrable experience in marketing including brand and events management
• IDM/CIM qualification in marketing or equivalent
• Experience of briefing and managing design agencies
• Proficiency in using design software (ideally Figma and/or Adobe Creative Cloud), email marketing platforms (ideally Dot Digital), Google Analytics, CRM platforms (ideally Microsoft Dynamics) and Survey Monkey/Customer Voice
• Experience in working in APAC, EMEA and US markets
• A keen eye for detail and excellent copy-writing skills
• Exceptional written and spoken communications skills

Personal Attributes

• Positive, dynamic and creative with a problem-solving approach
• Team oriented with an ability to work collaboratively with many different external and internal stakeholders
• Organised and able to manage multiple tasks and projects
• Self-starter with the ability to manage time effectively and meet deadlines
• A strong communicator with excellent relationship-building skills
• Strong analytical skills and data-driven thinking
• An interest in further education and/or the drinks industry

• UK Benefits

Annual Leave - 27 days pa + public holidays, increases with service; ability to buy/sell 5 days

Pension (options available after three months):

5% Employee (EE) 3% Employer (ER) contributions.

Option 1: 3% EE 5% ER

Option 2: 5% EE 8% ER

Option 3: 7.5% EE 12.5% ER

Option 4: 9% EE 15 ER

Health insurance (after three months):

Vitality scheme - post probation - Access to virtual GP appointments, Rewards include Caffe Nero drinks, Cinema Tickets, Apple Watch, Cash Back on Waitrose shopping, Amazon Prime membership, 75% off at Champneys, 6 month subscription with HeadSpace, Discounted Weight Watchers membership and gyms such as Virgin Active & Nuffield Health, Smoking Cessation day worth 300 and half price health screens

Eye voucher scheme

Food and drink in the office

Nespresso coffee makers and a range of other drinks, fruit, cereals, soups

Season ticket & gym membership loan scheme

Group income protection scheme

EAP

24/7 confidential help and support from trained counsellors and advisors

Death in service

4x annual salary paid to nominees with associated bereavement support for family

Enhanced family friendly leave and pay

Celebration vouchers

Cycle2Work scheme

Discretionary bonus

Development - WSET's in-house training and qualifications in Wines, Spirits and Beer as well as other professional development opportunities

USA benefits

US benefit options will be discussed during further stages of communication.

US Applicants Only:

Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

ESSENTIAL
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to climb or balance; stoop; kneel, crouch, and taste or smell. The employee must regularly lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, peripheral vision, and ability to adjust and focus.

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned, at any time.