Content Marketing Specialist
Job Summary:
The Content Marketing Specialist is responsible for supporting the Chief Marketing Officer in creating, editing, optimizing, and strategizing the direction of a company s They re tasked with ensuring content regardless of its form is interesting, relevant, and
Supervisory Responsibilities:
Duties/Responsibilities:
- Create Bi-Monthly Emails email marketing campaigns, project, and announcements
- Measure and optimize web/social/email content on an ongoing basis
- Create and maintain consistent social media posts; Facebook, IG, LinkedIn
- Edit and create videos for social media and YouTube
- Maintain and track all works:graphics, photography, video in shared environments
- Maintain website(s) and design as well as develop SEO content
- Maintain and update all marketing materials for correctness, usage, facts, and style
- Run monthly reports on customer opportunities, sold and inactive
- Create and manage Google Ad Word/Shopping Ads
- Run monthly reports on Google Ad Word/Shopping Ads, Google Analytics, and (current CRM)
Required Skills/Abilities:
- Expert in Photoshop, Illustrator, Adobe Suite
- Expert in Word, Excel, Acrobat
- Expert in Office 365 and Microsoft Teams, Zoom, Outlook
- Experience in Email Marketing and constant contact
- Familiarity with Google Ad Words Campaigns, Google Analytics, and WordPress
- Mac/Apple knowledge preferred
Requirements
Education and Experience:
- Bachelor s Degree in business or related field preferred
- 5+ years of proven work in marketing and digital marketing
Physical Requirements:
- Must be able to lift to 15 pounds at
Education and Experience: Bachelor s Degree in business or related field preferred 5+ years of proven work in marketing and digital marketing Physical Requirements: Must be able to lift to 15 pounds at