Influencer Coordinator

About Oru Kayak:

We are an award-winning company on a mission to make the outdoors more accessible.Our flagship product line is a series of origami folding kayaks that transform from a portable box, into a sleek, lightweight, and high-performance watercraft.

Influencer Coordinator

This role will report to the Brand Manager and will be an essential member of the brand/marketing team at Oru. The Community Engagement Coordinator is responsible for the management and continued growth of our Influencer, Ambassador, and creators-on-demand programs.

What You'll Be Doing

• Assist the brand manager with the strategy and execution of all experiential, creator content, and marketing campaigns in support of new product launches, PR initiatives, brand campaigns, and key brand moments.

• Identify potential collaborators and initiate communications, manage the contract negotiations, creative briefing, and contract execution for all influencer and creator programs.

• Manage creator content campaigns end-to-end, from briefing to content production through deployment, analysis, and presentation of the result.

• Maintain accurate records of the creator, ambassador, and Influencer programs.

• Create and Maintain the brand’s creative asset library

• Keep your hand on the pulse of new community-building opportunities

• Drive engagement in the Oru Community Facebook group and the explorer's program

• Aid in the request and review of creative assets from our editing team

• Coordinate with all cross-functional partners including the sales, and customer service team

Requirements

• Exceptional communication skills both written and verbal (English)

• Strong understanding of Social Media and Trends

• Creative Strategy - understanding copy, creatives, and format that convert!

• Strong, time management, and organizational skills

• Strong project management skills, must be able to work in a fast-paced environment

• Self-starter, highly motivated and must thrive in a fast-growing company

Desired Experience/ Skills:

• 1 year of Experience managing influencers/creators/ ambassadors

• 1 Year of Experience with writing and reviewing creative briefs

• 1 Year of Social Media Management experience

Bonus Experience / Skills:

• Experience testing direct response formats

• Previous experience managing affiliate platforms like refersion

• Familiar with Shopify/ shiphero/ Google Analytics/ Canva / excel or sheets/ capcut or other social post editing software, adobe programs.