Multi Channel Marketing Manager (f/m/x)

As the demand for travel after COVID-19 returns even greater than before, we have an exciting opportunity for a passionate and results-driven professional who will lead our marketing strategy to accompany Cruise1st and Dreamlines on our way to becoming the global market leader.

Tasks

• Optimize multi-channel marketing campaigns through internal and external delivery teams and directly expand and execute our offline above-the-line marketing capability in Print, TV, & Press
• Relationship management of POM partners, including pricing negotiations and budget distribution
• Drive improved campaign performance by coordinating the product and offer selection
• Flawless delivery of all multi-channel campaigns
• Continuously look for ways to optimize campaign channel mix, targeting, engagement, lead generation, sales, costs and improve ROAS
• Develop and oversee an effective multi-channel communication strategy in coordination with the Global CRM department to attract new customer segments
• Full responsibility for leading data-base growth and social media engagement
• ROI reporting and analysis
• Development of the marketing partner network
• Grow brand awareness, driving sales and customer acquisition and retention
• Analyse and report on campaign results and performance

Requirements

• Several years of marketing experience in cross-channel campaign management for ecommerce businesses
• Expert knowledge of best-practices online and offline marketing and optimizing the channel mix for ROAS
• Proven success delivering and influencing business growth through cross-channel campaigns
• Good understanding of core website traffic-driving mechanisms (e.g., SEA, SEO, CRM, Display, Social Media, TV, Press)
• Specific experience in high-impact, above-the-line marketing planning and execution in offline channels (Print, TV, etc.)
• Strong knowledge of merchandising and online customer behavior metrics and regular use of such data to guide decisions
• Expert skills using analysis tools including Microsoft Excel, Google Analytics, Tableau or similar

Benefits

• A dynamic environment with a start-up atmosphere and room for your own ideas
• Competitive Salary of 35K (Negotiable) plus bonus
• 20 days holiday per year plus bank holidays, increasing with seniority
• Contributory pension scheme
• Educational cruise trips and ship visits
• Staff and friends & family discounts
• Hybrid working scheme allowing high flexibility