Senior Product Manager, E-commerce

Who We Are:

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.
Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the worlds largest manufacturer of home furnishings and the largest furniture store brand in North America Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation driving the e-commerce experience for millions of customers across every platform and touchpoint. If youve shopped online for a mattress in the last decade theres a good chance youve already experienced our award-winning Nectar Sleep and DreamCloud.

Were a fast-moving highly collaborative team operating at a transformational moment and were charged with shaping how people discover explore and buy home furnishings. Our expertise spans data science performance marketing product and creative and our work reaches millions of customers every day. Its a rare combination: the energy of a tech company the stability of an industry leader and the opportunity to build something truly significant. If youre energized by transformation collaboration and meaningful impact at scale Ashley Digital is where ambition meets opportunity.

What We Do:

Our Product Data R&D and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms tools and data capabilities that power the entire customer journey- from acquisition and personalization to checkout retention and customer experience. Working at the intersection of technology data and business our teams build the products platforms and capabilities that drive growth improve customer experiences and influence millions of customer interactions worldwide.

The Product department is responsible for creating the best-in-class converting cutting-edge product technologies and adheres to best practices in A/B testing.

What Are We Looking For

We are looking for a Senior Product Manager to lead our Direct-to-Consumer (DTC) initiatives. This is a key role with a direct impact on our e-commerce performance and the companys ability to drive revenue growth. As a Product Manager you will focus on turning more website visitors into Ashley Digital customers. You will identify develop and execute product and UI/UX improvements designed to increase conversion rates and enhance the customer journey. You will own the process end-to-end collaborating with cross-functional teams across the globe.

What Youll Be Doing:

• Lead and prioritize initiatives and work closely with Engineering throughout the sprint process to deliver greater value to both customers and the business
• Define the scope of new features and bug fixes clearly articulating the rationale behind prioritization and product decisions
• Lead cross-functional teams - including Engineering Design Marketing UX Research and Data - from initial concept through launch and optimization
• Adapt effectively to changing priorities while maintaining high standards and meeting tight deadlines
• Partner closely with the Data team to identify growth opportunities friction points and areas for improvement
• Conduct ongoing competitive and market research monitor industry trends and identify opportunities to continuously improve the user experience
• Clearly communicate product strategy decision-making rationale and growth opportunities to senior leadership and cross-functional stakeholders

Qualifications:

• 5 years of Product Management experience in customer-facing digital products preferably in e-commerce personalization or a related domain
• Proven experience working with R&D teams from requirements and PRDs through execution
• Strong understanding of customer behavior and the purchase funnel with a data-driven approach to identifying opportunities and measuring impact
• Strong product judgment with the ability to navigate ambiguity and evaluate trade-offs
• Proven end-to-end ownership from identifying opportunities and defining solutions through launch and optimization
• Strong stakeholder management skills with the ability to build alignment influence without authority and work effectively across global cross-functional teams
• Proactive and curious with the ability to learn quickly and solve complex problems
• Fluent English with experience communicating with senior leadership and global stakeholders

Preferred Qualifications

• Hands-on experience leading conversion optimization and experimentation initiatives including A/B testing hypothesis definition and analysis of results
• Experience with tools such as Google Analytics Hotjar Dynamic Yield or similar platforms
• Experience leading complex technically oriented features involving business logic
• Experience leveraging AI tools including LLMs to accelerate product discovery analysis or execution

The responsibilities described above are not exhaustive. You may be asked from time to time and as reasonably required by business needs to perform other duties consistent with your skills and role including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time subject to applicable law.