Product Marketing Manager, Partnerships- Maternity leave cover

Product Marketing Manager Partnerships - Maternity leave cover

Herzliya

Were looking for aProduct Marketing Manager Partnershipsto own and scale our global partner marketing efforts across our ecosystem. The right person will turn partner relationships into successful ROI-driven co-marketing activations and ensure partner marketing is fully plugged into the broader go-to-market strategy AppsFlyer leads in.

Youll bring our strategy to life and lead execution end-to-end from co-marketing campaigns messaging and content to the systems and processes behind them turning partner marketing into an efficient pipeline and revenue growth engine. This role is ideal for B2B marketers who thrive at the intersection of business strategy product partnerships content and field and enjoy operating independently in a fast-paced partner-focused environment selling to enterprise audiences.

What Youll Do

• Own partner marketing programs end-to-end planning execution content messaging promotion and optimization of co-marketing activities supporting pipeline KPIs across multiple regions and partner categories (media partners technology partners agencies)
• Know your partners and their business so deeply it shows. Collaborate internally with Partnerships Product Marketing Product Sales CSM and Marketing teams to craft compelling narratives and offerings that position AppsFlyer as the partner of choice
• Build co-marketing initiatives that scale design repeatable frameworks for joint initiatives customer events partner enablement and content that compound partner and pipeline impact over time
• Integrate co-marketing activity into a unified strategy combine multiple geos verticals partner types and solutions into a scalable marketing plan built around the belief that AppsFlyers growth is powered by partners
• Create high-impact content across formats Build sales decks emails newsletters guides blogs success stories and partner-facing assets that simplify technical solutions into clear business and partnership benefits
• Measure success monitor partner marketing contribution to new logo pipeline generation acceleration retention and expansion and communicate insights clearly to global stakeholders including senior leadership
• Represent AppsFlyer externally build and maintain strong relationships with world-class partners like Google Meta TikTok Snap AWS and Apple and be the main POC for partner marketing activations

What You Bring

• 25 years of B2B/SaaS experience in Partner Marketing or Product Marketing ideally within ad tech or the mobile marketing ecosystem
• Strong project management and cross-functional collaboration skills ability to work in parallel with multiple stakeholders (internal and external) across planning alignment and execution in a highly organized and transparent way
• Content creation: comfortable producing both short and long-form content pieces including decks emails newsletters guides blogs and success stories
• Solid technical understanding of AppsFlyers solutions capabilities and integrations and how we collaborate with partners to deliver value to customers
• Resilience and adaptability: comfortable navigating ambiguity and change in a fast-moving high-scale environment
• Self-starter with strong ownership: you identify what needs to be done and execute from A to Z with high standards
• Fluent English with strong written communication skills able to craft partner messaging build better together narratives and translate technical concepts into business benefits.
• Experience with tools: Claude skills AI automations Asana Slack Salesforce Marketo Splash an advantage

Why Join

Youll join a team that sits at the intersection of partnerships and marketing understands the power of partners and is driven to scale with greater focus prioritization and measurable impact.

AppsFlyer is building the Modern Marketing Cloud for the AI era. If youre hungry to build learn fast and make a real impact on the partner ecosystem wed love to meet you.

As a global company operating from 25 offices across 19 countries we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race gender culture or sexual orientation. We value and encourage curiosity diversity and innovation from all our employees customers and partners.

As a Customer Obsessed company we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In. Oren Kaniel CEO