Marketing Automation Manager

part of the Optimax Eyewear group has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs style preferences and budgets.

Through innovative technology and AI-driven solutions is reshaping the eyewear industry and delivering a seamless personalized shopping experience. We ensure quality affordability and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience.

As a Marketing Automation Manager at GlassesUSA youll shape the customer journey from first visit to long-term loyalty. Youll build personalized data-driven experiences across email SMS and push using automation and customer insights to drive conversion retention and LTV.

Responsibilities:

• Develop and execute lifecycle and retention strategies across Email SMS and Push focused on engagement conversion retention and loyalty.
• Build test and optimize automated customer journeys using platforms such as Salesforce Marketing Cloud.
• Execute campaigns across key lifecycle stages including onboarding abandoned carts win-backs promotions newsletters and targeted customer segments.
• Use customer data and behavioral triggers to create personalized data-driven journeys and communications.
• Utilize AI tools such as Gemini to optimize messaging content creation and campaign performance.
• Conduct A/B testing and analyze CRM KPIs including deliverability engagement conversions retention and customer LTV.
• Collaborate with Creative Content Data Product and Marketing teams to deliver effective cross-channel campaigns.
• Provide regular reporting insights and recommendations to continuously improve CRM performance.

Qualifications

• 2 years of relevant experience in CRM lifecycle or retention marketing preferably within eCommerce/B2C.
• Strong understanding of customer journeys segmentation behavioral triggers marketing automation and retention strategies.
• Hands-on experience managing multi-channel CRM campaigns across Email SMS and Push.
• Strong analytical skills and the ability to turn customer and campaign data into actionable insights.
• Tech-savvy and comfortable troubleshooting workflows and working with enterprise marketing platforms.
• Comfortable working with Excel/Google Sheets and reporting tools such as Tableau or similar platforms.
• Excellent written and verbal communication skills in English with strong attention to detail.
• Proactive organized collaborative and comfortable managing multiple projects in a fast-paced environment.

Bonus Points

• Hands-on experience with Salesforce Marketing Cloud (SFMC) Data Cloud or Personalization is a major advantage. Plus Salesforce Marketing Cloud certifications.
• Familiarity with HTML/CSS and troubleshooting email code.
• Familiarity with the US eCommerce consumer market.

Required Experience:

Manager