Head of Product Growth

Theo Grace Global eCommerce Jewelry Brand

Theo Grace is a digital-first jewelry and fashion startup redefining personalization as pure -founded with creative direction from fashion icon Nicky Hilton we are building a modern international brand on a steep upward curve scaling rapidly across the U.S. and beyond. We are technology-driven performance-oriented and deeply focused on crafting pieces that celebrate identity and personal story.

About the Role :

We are looking for a highly experienced Head of Product Growth to own the customer journey from the first click to purchase.

You will own everything that happens after the click landing pages product discovery product pages personalization pricing promotions upsells cart and checkout with a clear focus on improving conversion AOV revenue and profitability.

This is a senior hands-on leadership role combining commercial thinking product and UX intuition analytics AI and fast execution. You will lead a small team of 12 people and work closely with Marketing Creative Merchandising Design Data and Technology.

What Youll Own

• The full click-to-purchase funnel and overall site performance.
• Core growth metrics including CVR Add-to-Cart AOV Items per Order and Revenue per Session.
• The experimentation roadmap identifying prioritizing and executing high-impact A/B tests.
• Pricing promotions bundles upsells and cross-sells balancing growth with profitability.
• On-site merchandising product discovery and personalization.
• Lead and develop a small Product Growth team while remaining deeply hands-on.

What Youll Do

• Analyze funnels and customer behavior to identify friction and growth opportunities.
• Turn data and customer insights into new flows experiences and experiments.
• Continuously test landing pages PDPs navigation messaging pricing promotions and checkout.
• Define which products and offers to promote to whom and when.
• Improve UX/UI product discovery and the overall shopping experience.
• Work hands-on with designers developers and data teams to move ideas quickly from hypothesis to production.
• Use AI extensively to accelerate analysis research ideation experimentation and execution.

• Experience in D2C brands acquiring customers at scale through Meta Google TikTok or other paid channels.
• Experience with personalized/customizable products.
• Experience with AI-driven personalization recommendation or e-commerce tools.

Requirements:

• AI-first mindset with hands-on experience using AI tools to improve productivity and business outcomes.
• 3 years of relevant experience in E-commerce Product Growth CRO or Digital Product.
• Significant experience owning high-volume B2C e-commerce funnels preferably in a paid-acquisition-driven business.
• Proven track record of improving conversion AOV revenue and profitability.
• Extensive hands-on experience with A/B testing and experimentation.
• Experience leading and developing a small team while maintaining a strong hands-on approach.
• Strong analytical skills and the ability to work independently with funnel and customer data.
• Strong understanding of e-commerce customer psychology UX pricing promotions and unit economics.
• Highly creative curious and commercially minded.
• Comfortable moving between strategy people leadership and hands-on execution with strong ownership and accountability.
• High-level English.