Regional Creative Lead EMEA

ServiceNow is growing fast across EMEA in size prominence and ambition. This is a chance to get in at an inflection point and help define the trajectory of the brand.

As the creative voice of ServiceNow in the region this role brings the brand to life across every regional touchpoint from campaigns to events to customer stories. Sitting within the global Brand team this leader works directly with regional marketing teams the EMEA Brand lead and a dedicated embedded studio to ensure the work coming out of EMEA is consistent ambitious and raises the bar for what enterprise creative can be.

This is a Creative Director role in every sense requiring both the strategic vision to set direction and the craft to execute it. More than executing great work this is an opportunity to help build a brand that is redefining what enterprise technology looks and sounds like.

Responsibilities

• Serve as the creative authority for the EMEA region setting the creative ambition for the brand while protecting and evolving the ServiceNow identity across all regional marketing activity.
• Partner closely with EMEA regional marketing leads and the EMEA Brand lead to translate business priorities into compelling on-brand creative strategies and executions that strengthens long-term brand equity.
• Collaborate with global creative leadership to ensure regional work ladders up to the global brand platform while reflecting the cultural nuances and opportunities within local EMEA markets.
• Champion brand consistency across the region ensuring visual identity messaging and tone of voice are applied with rigor craft and intention across all channels and touchpoints.
• Oversee creative quality across a broad scope of regional work including events social digital OOH editorial design film/motion and executive experiences.
• Direct and inspire the embedded studio team to deliver work that is both efficient and exceptional setting clear creative direction and maintaining high standards across every output.
• Act as a hands-on creative contributor when the work demands it rolling up your sleeves to concept art direct or write alongside the team.
• Bring a strong point of view to every brief championing bold brand-building creative beyond the expected and raise the bar for enterprise marketing across the region.
• Drive adoption of AI-powered tools and workflows within the regional team and embedded studio identifying opportunities to scale creative output experimentation and efficiency without compromising quality or brand integrity.

Qualifications :

To be Successful in this role you need : 

• A minimum of 10 years of experience in the creative industry with a track record of delivering brand-building work across multiple markets and formats.
• Proven experience working with or within global teams balancing global brand consistency with regional nuance while driving ambitious creative that elevates the brand and expands what enterprise marketing can look and feel like.
• Actively engaged with AI-powered creative tools with a curiosity and commitment to exploring how they can raise the quality speed and impact of creative work.
• Equally strong in creative direction and hands-on craft comfortable setting the vision and executing within it.
• A deep belief in the power of brand with the discipline to apply it consistently and the instinct to push it forward.
• Skilled at building collaborative relationships with marketing partners studio teams media partners and cross-functional stakeholders without relying on direct authority.
• Strong presentation skills and the ability to articulate creative thinking clearly to senior stakeholders and regional leads.
• Experience overseeing diverse creative outputs from campaign creative to live event experiences.
• Familiarity with B2B marketing environments ideally in enterprise technology.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time