Digital Content & Web Specialist(12 Months)

At Grifols we believe that diversity adds value to our business our teams and our culture. We are committed to equal employment opportunities that foster an inclusive environment.

POSITION SUMMARY:

The Digital Content & Web Specialist for web-based solutions will work within the Digital Tools team in the Customer Digital Centre department. The Digital Tools team is responsible for implementing utilizing and executing digital tactics using various digital marketing tools as part of a digital marketing centre of excellence that serves multiple organization divisions. The web-based solution remit includes the management of all website and application projects.

As a Digital Content & Web Specialist the employee will collaborate with the brand and product teams in the design development and execution of digital tactics for web-based projects primarily within Biopharma.
Responsibilities will include recommending digital marketing and experience solutions for websites and apps for the brand and product teams and integrating all solutions to fit into an overall marketing role will require collaboration with internal and external partners to successfully deliver digital tactics to support brand and product teams strategic objectives which align with the overall roadmap and ecosystem of the Customer Experience Enablement (CEE).

What your responsibilities will be:

• Project lifecycle management including
• Participate in assessments of new project requests
• Project management and schedule management
• Work closely with Web Development teams to enable the delivery of technical facets associated with projects that will enhance customer and brand experience
• Recommending digital marketing and experience solutions for websites and apps for the brand and product teams and integrating all solutions to fit into an overall marketing campaign
• Develop a deep understanding of stakeholders strategic objectives and problems to solve in close alignment with the Project Management Liaison (PML)
• Website content editing
• Partner with PML & stakeholders to get briefed on overall objectives and problems to scope projects including functional requirements as well as dependencies schedules and budgets
• Recommend digital tactics as part of an integrated digital marketing communication plan (independently or together with agencies) to support brand strategies
• Develops clear integrated campaigns and executes digital tactics and traditional channel projects as assigned. (Focus is on digital)
• Collaborate with PML & stakeholders in the various segments of projects to ensure it can be project managed effectively and on time
• Execute on the areas of subject matter expertise and assigned projects
• Understand the important metrics associated with area of subject matter expertise and assigned projects to set KPI targets aligned to overall CEE and industry benchmarks
• Collaborate with internal teams to ensure that all components of the measurement plan are in place so that the campaigns and projects can be measured and presented against their prior agreed KPIs including analytics and reporting for digital activities
• Continuously advise on optimizations and improvement processes to enhance the overall delivery of solutions
• Build rapport and partnership with various internal cross-functional groups (e.g. Marketing IT legal regulatory) to provide scalable enterprise solutions when the business needs requires
• Supports and contributes to advancements in digital capabilities within the company and participates in the evaluation of new vendor/technologies as requested

What you will bring to the role:

• A minimum of 4 years of applicable experience in digital marketing
• CMS Liferay Sitecore Wordpress or similar
• Project Management Wrike Asana Slack or similar
• Marketing Automation Marketing Cloud SFDC Hubspot Marketo Mailchimp Pardot
• Bachelors degree

Desirable:

• Analytics Google Analytics Google Data Studio or similar
• Design Creative cloud suite i.e. Photoshop InDesign Illustrator
• Webinar WebEx or similar
• Marketing Advertising communications technology
• Marketing Cloud Certified
• Hubspot Certified
• Adobe Certified

Our Benefits Include:

• Highly competitive salary
• Group pension scheme - Contribution rates are (3%/ 5%/ 7%) and company will match
• Private Medical Insurance for the employee
• Ongoing opportunities for career development in a rapidly expanding work environment
• Succession planning and internal promotions
• Education allowance
• Wellness activities - Social activities eg. Padel Summer Events

We understand that self-doubt can hold talented individuals back from applying for opportunities. We encourage everyone who meets the qualifications to apply were excited to hear from you

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Location: Grange Castle International Business Park Grange Clondalkin Co. Dublin D22 K2R3

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