Sr. Connection Planner

Job Description:

People dont think in media channels. They move between screens places conversations and moments. Good connection planning is about understanding those behaviours and figuring out where a brand can genuinely make a difference.

As a Senior Connection Planner at dentsu youll turn audience behaviour data culture and business objectives into clear thinking on where when and how brands should connect with people. Youll work with Strategy Investment Creative Data and clients to turn that thinking into plans that make sense for both people and the business.

Bring your media experience. Bring your point of view. Make the thinking count.

About dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP) a pure holding company established on January 1 2020 the Dentsu Group encompasses two operational networks: dentsu Japan network which oversees Dentsus agency operations in Japan and dentsu international its international business headquarters in London which oversees Dentsus agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65000 dedicated professionals the Dentsu Group provides a comprehensive range of client-centric integrated communications media and digital services through its five leadership brandsCarat dentsu X iProspect Dentsu Creative and Merkleas well as through Dentsu Japan Network companies including Dentsu Inc. the worlds largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Key Responsibilities

• Turn business objectives audience behaviour and insight into connection strategies and media plans.
• Figure out the role of channels audiences moments and touchpoints and how they should work together.
• Use research and data to make clear recommendations on where media investment can work hardest.
• Work with Investment Creative Strategy Data and other specialists to turn the thinking into connected effective plans.
• Bring your thinking into client conversations and make recommendations that are clear relevant and worth acting on.
• Keep exploring whats changing across culture technology AI platforms and consumer behaviour and bring the useful stuff into the work.

A bit about you

• At least 4 years of experience in media planning connection planning communications planning or a similar role within a media or integrated agency.
• You understand audiences channels research and planning and know how to connect the dots.
• Youre comfortable with data but youre not just reporting numbers. You use them to form a point of view.
• You like getting into the why behind the brief and finding a smarter way to solve it.
• Youre confident working with clients and different teams and comfortable speaking up when you see a better opportunity.
• You care about the thinking behind the plan and want your work to shape decisions not just fill the boxes.
  

Dentsu Values

Will live the dentsu 8 Ways at all times:We Dream Loud We Inspire Change We Team Without Limits We All Lead We Make It Real We Climb High We Choose Excitement We Are a Force for Good

Inclusion and Diversity

Were proud to be different and that starts with our people. We believe in equal opportunities for everyone. We will not define people by their race gender sexual-orientation age or disability. Individuality is what makes us great we want everyone to bring their full self to work and create something amazing. That is what we care about.

So whether you are joining us or looking to move to a different part of the business we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

*Please include anupdated CVin your application.

**We regret that only short-listed candidates will be notified.

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