SEO Specialist

Mekari is Indonesias no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutionsincluding Mekari Jurnal Mekari Talenta Mekari Qontak and Mekari Flex we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10 years of journey we have reached over 3 Million platform users and were not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are ready to #ElevateThroughImpactand raise Indonesias software standard.

Job Description:

The SEO Specialist at Mekari is responsible for driving sustainable organic growth across Mekaris B2B SaaS ecosystem including product pages solution pages blog and growth initiatives. This role focuses on increasing qualified traffic generating high-intent leads and improving search visibility to support Mekaris business growth and revenue objectives.

You will join Mekaris Growth & SEO team playing a key role in scaling organic acquisition across Mekaris products (Accounting CRM HR and other business solutions). Your work will directly influence how businesses across Indonesia discover evaluate and adopt Mekaris platforms.

SEO/GEO Strategy & Execution

• Develop and execute end-to-end SEO strategies aligned with Mekaris business and growth goals.
• Identify organic growth opportunities across site architecture content and emerging search trends.
• Stay up to date with search engine algorithm updates AI-search developments and SEO best practices.
• Conduct competitor analysis (SEO & GEO) to identify gaps risks and opportunities.

Keyword Research & Content Optimization

• Perform in-depth keyword research to uncover high-impact opportunities for B2B SaaS ERP and finance-related content.
• Collaborate closely with Editorial Content Writers SEO Content and Product Marketing teams to produce SEO-optimized value-driven content.
• Create structured keyword briefs content outlines and on-page optimization recommendations.

Technical SEO

• Conduct routine technical SEO audits (crawlability indexing Core Web Vitals schema site performance).
• Work with Web Dev UI UX and Product teams to implement technical improvements and fixes.
• Ensure product pages solution pages landing pages and blog content meet SEO best practices.

On-Page & Off-Page Optimization

• Optimize meta tags URL structures internal linking and overall user experience to improve rankings and conversions.
• Plan and execute link-building strategies to strengthen Mekaris domain authority and organic reach.

Performance Monitoring & Reporting

• Monitor SEO performance using GA4 Google Search Console Ahrefs/Semrush and AI-search visibility tools.
• Track key metrics including traffic rankings CTR conversions and AI-search visibility.
• Prepare regular performance reports with clear insights and actionable recommendations for stakeholders.

Competitor & Market Analysis

• Analyze competitors within the B2B SaaS or ERP space.
• Identify market trends and opportunities to improve Mekaris organic visibility and positioning.

Requirements:

• Minimum 3 years of experience as an SEO Specialist or in a similar role (experience with SaaS (Finance Accounting Compliance related) or high-traffic websites is a plus).
• Strong proficiency with SEO tools such as GA4 GSC Ahrefs Semrush Screaming Frog and related platforms.
• Basic understanding of HTML CSS JavaScript and CMS platforms (WordPress or headless CMS preferred).
• Strong data-driven and analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication and collaboration skills especially with PMM Web Dev UI UX Product and Content teams.
• A strong understanding & practical knowledge of SEO principles with AI search optimization (e.g AIO AI Mode LLMs) and best practices.
• Continuously updated with the latest SEO/GEO trends algorithm changes and AI-driven search developments.
• Professional fluency in English (written and verbal) is required to collaborate with other team.