Senior Social Media Associate

Job Summary
We are looking for a creative strategic and data-driven Senior Social Media Associate to oversee the entire social media ecosystem of Cermati Fintech Group (CFG). In this role you will be fully responsible for crafting multi-entity content strategies leading an internal team managing agency performance and ensuring that all brand communications remain aspirational consistent and fully compliant with financial industry regulations.

Job Description
1. Strategy & Content Development

• Formulate plan and execute short-term (monthly) and long-term (semi-annual) social media content strategies for all CFG entities (Cermati Indodana Finance and Indodana Fintech).
• Develop robust content and communication strategies across various platforms including but not limited to Instagram Facebook TikTok YouTube Twitter/X and Threads.
• Ensure all social media content is aspirational effectively conveys the brand message maintains brand consistency and strictly adheres to brand guidelines.
• Ensure all published content complies with financial industry regulations (regulator-compliant).

2. Team Leadership & Agency Management

• Lead direct and develop the competencies of internal social media team members in alignment with the companys vision and mission.
• Manage evaluate and hold accountability for the performance of partner social media agencies to ensure maximum efficiency and high-quality output.

3. Campaign Talent & Crisis Coordination

• Coordinate talent selection for social media video production covering both in-house talent and agency-vetted talent.
• Ensure 100% timeliness in supporting various marketing campaigns across all CFG entities.
• Proactively monitor and swiftly coordinate the mitigation of potential social media crises (crisis management) to protect the reputation of all CFG accounts.

4. Analytics & Reporting

• Analyze organic social media growth and performance metrics on a regular basis.
• Evaluate how social media metrics contribute to overall brand sentiment and business growth.

Qualifications :

Job Requirements (Qualifications)

• Work Experience: Minimum of 4 years of experience in Social Media Content Marketing or Digital Communication. (Experience in Fintech Banking or other heavily regulated financial industries is a huge plus).
• Leadership Skills: Proven experience in leading a small team (people management) and managing third-party partners (agency management).
• Platform Mastery: Deep understanding of current algorithms trends and features across multiple platforms (Instagram TikTok YouTube X Threads etc.).
• Analytical Skills: Proficient in reading social media analytics (Engagement Rate Reach Sentiment Analysis) and translating data into actionable insights.
• Regulatory Awareness: High sensitivity toward public communication and understanding of legal/regulatory boundaries within the financial sector (e.g. OJK/BI regulations).
• Additional Skills: Exceptional communication time management and coordination skills under minimal supervision with a high responsiveness to potential crisis situations.

Remote Work :

No

Employment Type :

Full-time