Marketing Manager

About the company

Geekhunter is hiring on behalf of our client a trusted consumer goods company with a strong presence in the local market.

Job Responsibilities

• Develop and execute integrated marketing strategies to strengthen brand positioning increase brand awareness and drive sales growth.
• Lead advertising promotional digital marketing market research sponsorship event and product launch initiatives.
• Ensure marketing programs are data-driven cost-effective aligned with business objectives and deliver measurable results.
• Manage and develop the marketing team while collaborating closely with Sales Finance IT and external partners.

Key Responsibilities

• Develop annual advertising and sales promotion plans based on market research sales data consumer trends and competitor analysis.
• Align marketing campaigns with sales targets and brand positioning strategies.
• Create promotional concepts campaign themes and media plans in accordance with target audience and brand guidelines.
• Manage project timelines resource allocation and marketing budgets.
• Establish and enforce marketing SOPs and performance standards.
• Define KPIs and performance metrics for all marketing initiatives and conduct regular evaluations.
• Lead and monitor execution of marketing and promotional activities across field operations.
• Conduct market research consumer analysis and brand performance assessments.
• Drive area expansion and distribution development including opening and developing new markets.
• Manage new product development and product launch activities.
• Oversee promotional budget utilization and negotiate with agencies vendors and event organizers.
• Evaluate campaign effectiveness and recommend improvements or continuation strategies.
• Collaborate with Sales to activate new and inactive outlets.
• Collaborate with Brand Development to increase brand awareness and engagement.
• Develop and maintain customer relationship management initiatives to improve retention and satisfaction.
• Coach mentor and evaluate marketing team performance.
• Identify and implement digital marketing social media and marketing technology innovations.
• Coordinate cross-functionally with internal stakeholders and external partners to ensure successful campaign execution.

Job Requirements

• Bachelor's Degree in Marketing Management Communications or a related field.
• Master's Degree in Marketing Management Business Management Communications or related field is an advantage.
• Minimum 5 years of experience in Sales Promotion Marketing or a similar role within the Consumer Products/Retail industry.
• Strong understanding of consumer behavior market trends and large-scale marketing campaign execution.
• Proven experience in team leadership and people development.
• Experienced in budget management vendor management and external partnership management.

Hard Skills

• Market Research & Data Analysis
• Marketing Strategy Development & Execution
• Project Planning & Management
• Digital Marketing (SEO SEM Social Media Marketing Email Marketing Marketplace Marketing)
• Vendor Negotiation & Relationship Management
• Proficiency in Microsoft Office (Excel PowerPoint Word) and digital collaboration tools

Soft Skills

• Leadership & Team Management
• Effective Communication
• Strategic Thinking
• Problem Solving & Decision Making
• Adaptability & Resilience
• Time Management

Benefits

• THR
• BPJS
• Housing Allowance (Garut Placement)
• Operational Car (by discussion)
• Petty cash/reimbursement for travel purposes

Required Skills:

Hard Skills Market Research & Data Analysis Marketing Strategy Development & Execution Project Planning & Management Digital Marketing (SEO SEM Social Media Marketing Email Marketing Marketplace Marketing) Vendor Negotiation & Relationship Management Proficiency in Microsoft Office (Excel PowerPoint Word) and digital collaboration tools Soft Skills Leadership & Team Management Effective Communication Strategic Thinking Problem Solving & Decision Making Adaptability & Resilience Time Management