Marketing Executive

As a Marketing Specialist your day-to-day tasks will involve planning executing and optimizing digital marketing campaigns as well as offline events. You will be responsible for managing social media accounts creating engaging content conducting market research preparing printed and digital marketing tools organizing customer events and staying up to date with industry trends.

You will work closely with the Sales and Applications/Technical Specialist teams to develop scientific and technical content for the laboratory instruments equipment and consumables that DKSH Technologys Scientific Solutions (SCS) division represents on behalf of its principal brands (Malvern TE Neogen PacBio Biokar Eltra). You will also manage email marketing through Pardot track event and campaign performance through Salesforce (SFDC) and support the lead-to-opportunity conversion process in partnership with the sales team-serving customers across pharmaceutical manufacturing food & beverage material science life science/biotech and academic/industrial laboratories.

• Manage social media accounts and create engaging content for the scientific/laboratory audience (e.g. LinkedIn technical communities).
• Support SEO/SEM and content for the online product/e-commerce platform (lab equipment and consumables listings).
• Track and support the lead-to-opportunity conversion process in Salesforce (SFDC) working closely with sales and applications specialists.
• Define and monitor lead scoring/qualification criteria (MQL to SQL handoff) with sales alignment.
• Prepare regular marketing performance dashboards/reports (campaign ROI email metrics pipeline contribution consumables reorder trends) for management and principals.
• Plan and execute email blast campaigns to customers (labs QC managers procurement researchers) using Pardot.
• Plan create and optimize digital marketing campaigns and content across channels for instruments equipment and consumables.
• Develop scientific and technical content (application notes technical datasheets case studies webinar content) in collaboration with the Sales and Applications/Technical Specialist teams.
• Prepare printed and digital marketing tools (brochures product sheets presentations) covering the equipment and consumables portfolio for sales use.
• Plan and organize customer events and trade shows/lab exhibitions end-to-end (venue logistics vendors budget).

• Proven experience in digital marketing or a related field.
• Proficiency in utilizing digital marketing tools and platforms.
• Knowledge of SEO SEM social media marketing email marketing and content marketing.
• Strong written and verbal communication abilities.
• Ability to work independently and as part of a team.
• Creative thinking and a keen eye for detail.
• Bachelors degree in marketing communication or a relevant field.
• Certifications in digital marketing are a plus.
• Working knowledge of Salesforce (SFDC) and Pardot or similar CRM/marketing automation platforms is preferred.
• Familiarity with or strong interest in the scientific/laboratory instrumentation industry (analytical life science or material science equipment) is an advantage.
• Event and exhibition management experience including vendor and budget coordination.
• Comfortable interpreting basic performance data (campaign email and CRM metrics) to inform decisions.