Manager SEO Content

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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• Own the content strategyand editorial calendar prioritizing topics by search opportunity and AI-citation potential.
• Directkeyword research and search intent analysis ensuring all content follows on-page SEO best practices andE-E-A-T principles.
• Buildtopic clusters and pillar pagesfor topical authority; refresh existing content to maintain rankings and relevance.
• CreateLLM-ready content(FAQs comparisons listicles how-tos case studies) usinganswer-first design structured for AI extraction and citation.
• Embedoriginal data statistics and expert insightsto make content citation-worthy with clear heading hierarchies and modular formatting.
• Strengthenentity authorityvia author bios About pages and schema markup (Article FAQ HowTo).
• Conductprompt auditsto identify how content is referenced across AI models and close citation gaps.
• Track performance usingGoogle Analytics Search Console and SEO tools plusGEO metrics(AI citation frequency share of voice citation sentiment AI-referred traffic).
• Collaborate withSEO specialists PR product and developmentteams; report strategy and results to leadership.

• Proven track record of growingorganic traffic and search visibilitythrough content.
• Solid grasp ofSEO fundamentalsand howLLMs/AI enginesselect summarize and cite content.

• Exceptionalwriting editing and editorial judgment balanced with data-driven optimization.
• Proficiency withAhrefs SEMrush Screaming Frog Google Analytics Search Console and CMS platforms.

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