Group Head eCommerce

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Job Title: Group Head eCommerce

Job Summary

The Group Head eCommerce is a senior leadership role responsible for driving end-to-end eCommerce performance across key marketplaces with a strong focus on Shopee and TikTok Shop. This role oversees strategy operations media and affiliate growth while managing and developing high-performing teams. As a client-facing leader the role requires strong commercial acumen deep marketplace expertise and the confidence to represent the company in strategic discussions with key clients.

Key Responsibilities

1. eCommerce Strategy & Growth

• Lead and define overall eCommerce strategy across marketplaces (Shopee TikTok Shop and others) to drive revenue profitability and sustainable growth.
• Develop integrated approaches covering onsite performance affiliates creators operations and promotions.
• Identify growth opportunities through data-driven insights platform innovations and competitive benchmarking.

2. Marketplace & Media Expertise

• Own in-app and onsite advertising strategies for Shopee and TikTok (e.g. search ads discovery ads live ads product ads).
• Optimize performance through budget allocation funnel strategy and continuous testing.
• Stay up to date with platform algorithm changes new ad products and best practices.

3. Operations & Affiliate Ecosystem

• Oversee end-to-end marketplace operations including campaign planning product readiness pricing logistics coordination and execution.
• Lead affiliate and creator commerce strategies ensuring alignment between content traffic and conversion.
• Collaborate closely with internal and external stakeholders to ensure seamless execution.

4. Team Leadership & Management

• Lead coach and develop multi-functional eCommerce teams (media affiliates operations).
• Set clear KPIs ensure accountability and build a strong performance-driven culture.
• Act as a mentor and escalation point for complex commercial or operational challenges.

5. Client & Stakeholder Management

• Serve as a senior client-facing representative in strategic meetings reviews and business planning sessions.
• Build trust and credibility with clients through strong marketplace knowledge and clear recommendations.
• Translate client business objectives into actionable eCommerce strategies.

Requirements & Qualifications

• Strong background in eCommerce marketplaces with hands-on experience across media affiliates and operations.
• Prior experience at eCommerce and/or leading beauty players.
• Proven track record managing and scaling eCommerce performance for brands or clients.

Skills & Competencies

• Deep understanding of Shopee and TikTok Shop ecosystems including in-app / onsite advertising.
• Strong leadership and people management capabilities.
• Commercial mindset with the ability to balance growth and efficiency.
• Confident communicator with experience leading client-facing discussions and presentations.
• Analytical structured and comfortable making decisions in a fast-paced environment.
• Ready to engage directly with senior stakeholders and clients.
• High ownership adaptability and collaborative mindset.

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