Group Head Connection Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Job Overview

The Group Head Connection Planning is a strategic leader responsible for bridging high-level business objectives with innovative integrated media solutions. This role goes beyond traditional media planning acting as a senior business partner to clients by translating complex consumer insights and data into actionable full-funnel strategies.

You will lead a team of planners ensuring excellence in strategic output while continuously pushing for forward-thinking ideas that drive both brand growth and business results.

Key Responsibilities

Strategic Leadership

• Lead the development of integrated 360-degree media strategies across offline digital performance and earned channels.
• Ensure strategies are aligned with client business goals and evolving market dynamics.

Business Partnership

• Act as a trusted advisor to senior clients understanding their business challenges and delivering media solutions that drive measurable impact (e.g. revenue brand equity).
• Translate business objectives into clear actionable media frameworks.

Team Leadership & Mentorship

• Serve as the anchor for the planning team by providing clear direction managing workloads and ensuring high-quality output.
• Coach and develop team members to elevate strategic thinking and execution excellence.

Creative Media Innovation

• Challenge conventional approaches by introducing innovative non-linear media strategies and first-to-market ideas.
• Drive beyond-hygiene thinking to capture attention and differentiate client brands.

Market & Consumer Intelligence

• Continuously monitor industry trends consumer behavior and emerging platforms to identify growth opportunities.
• Leverage insights to inform strategic recommendations and future-forward planning.

Full-Funnel & Commerce Integration

• Design end-to-end consumer journeys that connect awareness engagement and conversion across platforms.
• Ensure seamless integration between brand-building and performance-driven activities.

Requirements

Experience

• 810 years of experience in media planning integrated marketing or communications strategy.
• Proven experience handling senior stakeholders and leading strategic planning for multiple brands or clients.

Technical Expertise

• Strong understanding of integrated media strategy across offline digital and performance channels.
• Familiarity with data-driven planning measurement frameworks and attribution models.

Leadership Skills

• Demonstrated ability to lead and inspire teams manage workloads and drive high performance.
• Strong decision-making and stakeholder management capabilities.

Strategic & Creative Mindset

• Ability to think beyond standard media solutions and develop innovative approaches to solve business challenges.

Analytical Skills

• Strong capability to interpret complex data and translate insights into compelling strategic narratives.

Key Performance Indicators (KPIs)

• Business Impact: Contribution to client growth including revenue and brand performance
• Campaign Effectiveness: Performance of integrated media strategies across the funnel
• Client Satisfaction: Strong client feedback on strategic value and partnership
• Team Performance: Delivery excellence team engagement and retention

About WPP Media

WPP Media is part of WPP a global leader in marketing and communications. We bring together world-class media agencies talent and capabilities to help clients unlock growth through the power of strategy creativity and performance-driven media.

Our Core Values

• Were Open: We collaborate to build trust and shared understanding
• Were Optimistic: We embrace change and focus on growth opportunities
• Were Extraordinary: We challenge the status quo to drive innovation and impact

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